You've got an innovative and excellent product, so why aren't NHS influencers and decision makers talking about it? Simple answer may be that they don’t know about you, your product or its value. Effective marketing can help you to change this.
I came to learn quickly where video consulting could make a difference. With little shared experience to learn from, I discovered where it didn't work even faster, and where there was a need for supporting physical presentation rather than substituting it.
In our sector, problems are pretty much inevitable. Think about it. Healthcare technology is tricky stuff.
The problem was spelled out in Dr Claire Fuller's 'Stocktake' for NHS England in May, which reported that "there are real signs of genuine and growing discontent with primary care - both from the public who use it and from the professionals who work within it."