Digital technology is the conduit to equal and equitable access to care. Get that right and we can ensure that the NHS is meeting the needs of all the population and not just those who are equipped to navigate the healthcare system.
I came to learn quickly where video consulting could make a difference. With little shared experience to learn from, I discovered where it didn't work even faster, and where there was a need for supporting physical presentation rather than substituting it.
In our sector, problems are pretty much inevitable. Think about it. Healthcare technology is tricky stuff.
The problem was spelled out in Dr Claire Fuller's 'Stocktake' for NHS England in May, which reported that "there are real signs of genuine and growing discontent with primary care - both from the public who use it and from the professionals who work within it."
Realistically, we have two options: open Electronic Health Record, better known as openEHR and Fast Healthcare Interoperability Resources, or FHIR.
It's particularly good to see the strategy's focus on using technology to support primary care and what it calls 'urgent and emergency care' - the services that help patients with an immediate care need that might range from a call to NHS 111 to a trip to the local pharmacy to a visit to A&E.