Study on the Impact of Marketing through Social Media, Online Games and Mobile Applications on Children's Behaviour

The European Online Games, Social Media and Mobile Application sector has grown substantially in recent years and children are exposed to increasingly sophisticated marketing techniques online which are often outside the purview of existing regulatory frameworks. This study aims to provide a better understanding of online marketing to children and to inform effective policy measures for the protection of children as consumers. The study uses a range of information sources, including a systematic literature review, a review of legislation and regulatory framework at EU and Member State level, in-depth analysis of games, focus groups with parents and children, a survey with parents, and behavioural experiments on advergames and in-app purchases. The study finds that online marketing practices have an impact on children, and that children have difficulties recognizing marketing content, in activating defence mechanisms and in taking decisions. The analysis also shows that although parents play an important role in mediating their children's online behaviour, parents are often not fully aware of the risks their children are exposed to in online environments. The study concludes with policy recommendations focussing on policies to address children as a particularly vulnerable consumer group.

Download: Study on the Impact of Marketing through Social Media, Online Games and Mobile Applications on Children's Behaviour (.pdf, 12.061 KB).

Download from eHealthNews.eu: Study on the Impact of Marketing through Social Media, Online Games and Mobile Applications on Children's Behaviour (.pdf, 12.061 KB).

Most Popular Now

Collective Intelligence can Help Reduce …

An estimated 250,000 people die from preventable medical errors in the U.S. each year. Many of these errors originate during the diagnostic process. A powerful way to increase diagnostic accuracy...

Software Created from 'Building Blo…

New 'building-block' approaches to the creation of digital tools which include data and artificial intelligence (AI) could play a key role in improving the running of hospital wards and disease...

How could Technology Better Support Pati…

The NHS exists to serve patients. But more could be done to make their experience a key focus when it comes to technology adoption, senior NHS delegates told a recent...

"Showtime" for Digital Health …

13 - 16 November 2023, Düsseldorf, Germany. A hundred start-ups and more than 120 high-calibre professional speakers: These are just the "naked" facts which this year's MEDICA CONNECTED HEALTHCARE FORUM will...

Artificial Intelligence: Unexpected Resu…

Artificial intelligence (AI) is on the rise. Until now, AI applications generally have "black box" character: How AI arrives at its results remains hidden. Prof. Dr. Jürgen Bajorath, a cheminformatics...

Philips Program Developing AI-Powered Ul…

Royal Philips (NYSE: PHG, AEX: PHIA), a global leader in health technology, today announced it has received a second round of funding from the Bill & Melinda Gates Foundation to...

CGM Continues to Drive Digitization in H…

CompuGroup Medical SE & Co. KGaA (CGM), one of the world's leading e-health providers, successfully progressed the digitization in healthcare during the first three quarters in 2023. CGM supports physicians...

Wolverhampton's New 10-Year EPR Dea…

The Royal Wolverhampton NHS Trust (RWT) has just signed a 10-year contract with System C for an integrated electronic patient record (EPR) system, which will replace the trust's in-house built...

Printed Robots with Bones, Ligaments, an…

3D printing is advancing rapidly, and the range of materials that can be used has expanded considerably. While the technology was previously limited to fast-curing plastics, it has now been...

Orchestrating the New World of AI in Hea…

Orion Health's UK and Ireland Customer Conference 2023 focused on the future potential and immediate, practical application of AI to healthcare - and gave delegates a first look at the...

Researchers Take New AI Approach to Anal…

Researchers at Karolinska Institutet and SciLifeLab in Sweden have combined artificial intelligence (AI) techniques used in satellite imaging and community ecology to interpret large amounts of data from tumour tissue...

AI identifies Non-Smokers at High Risk f…

Using a routine chest X-ray image, an artificial intelligence (AI) tool can identify non-smokers who are at high risk for lung cancer, according to a study being presented next week...