Marketing and Communication Manager Europe

Location: home based, UK
Job Type: Full-Time
Employer: Agfa HealthCare
Agfa HealthCare is looking for talented Marketing & Communication Manager to join our Region Europe's team.

You will manage Region Europe's marketing function in line with global marketing plan, the company integrated marketing framework and relevant activities (brand, messaging & channels, including social media) to meet the company's business goals.

More specifically, the Marketing and Communication Manager is responsible for developing, implementing, and managing marketing & communication tactics that promote Agfa HealthCare and its products & services to our target markets across Europe and with a specific anchor on UK/Ireland.

We estimate that the manager will allocate two thirds of his/her efforts on UK/Ireland for marketing and communication while the remaining time will be for dedicated activities in sync with global marketing & communication and to serve primarily client engagement (advocacy, thought-leadership, references) & influencer program the other targeted countries of Europe.

The Marketing and Communication Manager reports to Global Head of Strategy, Marketing and Communications.

Location: This is an England-based position: office-based (London or Leeds), hybrid or home-based.

Travel (3-4 times a month) is required for this position. This includes : customer advocacy touch points in other geos, trade shows, global markcom interlocks, Regional interlocks and local in Europe.

As a successful Marketing & Communication Manager you will:

  • Work hand-in-hand with the strategy & marketing team to establish positioning in the target region, identify target audiences, and roll-out the Region's marketing plans to meet client needs and meeting regional goals, along the global marketing plan, its integrated campaign framework and the related marketing activities
  • Craft reputation efforts for the Region leveraging local PR agencies when relevant and develop content materials and guide creative direction to meet objectives for all public-­facing communications, advertising, including print, digital, and video assets. Specific attention shall be put on expanding our presence on social media both for company related communication and for engagement within the relevant Health IT community i.e. regular commentary by responding to government announcements, initiatives, news and other industry specific developments.
  • Oversee demand generation messaging ensuring the alignment of communications and messaging across all channels (virtual and non-virtual), on products & services offered across the prospect and client lifecycle, and work to publish or distribute them to the target audience via media, advertising, and social media
  • Oversees the Region's client engagement plans for client’s advocacy (client PR, testimonials, quotes, case studies, etc), client thought-leaderships and reference-ability. Help revitalize user groups or other related initiatives. Help - when relevant - local influencer plans.
  • Manage regional content and media channels (including social media), and updates for clients and sales enablement, and provide additional customized sales support as required for account based everything efforts (ABS/ABM)
  • Oversees the Region's marketing plans in sync with global marketing plan and integrated campaign framework - in coordination with regional local field marketing and country general managers - for new company launch of products & services, including releases-based sales enablement, G2M strategies, marketing & sales plans, etc
  • Gather client, market & competitor insights to inform outreach strategies, increase client conversions, and generate more qualified leads
  • Identify potential candidate files for win/loss analysis process and support the process
  • Identify effectiveness of marketing activities, outputs and impacts of current marketing initiatives with tracking and analysis, complete with formal proposals and recommendations on tactics and optimize accordingly
  • Ensures strong interlocks between global and regional marketing, and between regional marketing, local field marketing and local sales functions and supervises joint efforts and dependencies.
  • Ensure strong interlocks with our regional and local client services organisations (delivery, support) aimed at communicating more and better on client engagement along the client journey and securing long-term adoption, loyalty and readiness to recommend our company to others. Establish direct and long-lasting relationships with key luminary clients in our relevant segments.
  • Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

Experience

  • Healthcare IT experience, ideally within the software arena.
  • At least five years of hands-on experiences in reputation and demand generation marketing coordination/project management experience

Education: Marketing Diploma or Degree

Management and people skills

  • A people-person with strong organisation, time management, inter-personal and communications skills (oral/written) to interact effectively and professionally with both internal and external clients, and at all levels
  • Strong business and commercial acumen; be comfortable with day-to-day marketing activities, as well as long-term strategy and tactics.
  • Demonstrated skills to handle a variety of assignments simultaneously and manage time-sensitive priorities and changing needs
  • Ability to work under deadline pressure and extra hours if needed on assignments.
  • Demonstrated self-motivation in work habits to self-manage day-to-day work.

Marketing and technical skills

  • Experience with marketing automation and CRM tools: WordPress, Adobe PhotoShop® /Creative Suite, In Design® software abilities, CRM, and familiarity with marketing automation required. MailChimp or others, layout and web development.
  • Execution experience with Social Media campaigns.
  • Ability to communicate effectively. Native and excellent English grammar and writing abilities. Other languages of Europe is a plus.
  • Microsoft Office Suite (Word, Excel, PowerPoint, etc.)
  • Analytical skills for evaluating digital impact and budget data, attention to detail is essential.
  • Experience with outside agencies and managing vendor relationships a plus
  • Metrics-driven marketing mind (Google analytics and others) with eye for creativity and inspiring

Apply for this job

About Agfa HealthCare

Agfa HealthCare, is a division of the Agfa-Gevaert Group which is headquartered in Mortsel, Belgium and traded on Euronext Brussels (AGFB). At Agfa HealthCare, we support healthcare professionals across the globe to transform the delivery of care. Our focus is 100% on providing best-of-suite Imaging IT software solutions that enable secure, effective and sustainable imaging data management.  From product development to implementation, our unified Enterprise Imaging Platform is purpose-built to reduce complexity, improve productivity and deliver clinical value. We use our proven track record as an innovator, our in-depth medical knowledge and our strategic guidance to help healthcare providers achieve their clinical, operational and business strategies.

Post your job offer now to start hiring the best digital health talent! For further information, please contact us.

Most Popular Now

Virtual Reality could Help to Reduce Pai…

We all feel physical pain in different ways, but people with nerve injuries often have a dysfunctional pain suppression system, making them particularly prone to discomfort. Now researchers have uncovered that...

Early Warning System for Intensive Care …

Life-threatening situations occur time and again in an intensive care unit. To make sure that doctors can intervene in time, a team at the German Heart Center Berlin (DHZB) has...

Philips Partners with Orbita to Develop …

Royal Philips (NYSE: PHG, AEX: PHIA), a global leader in health technology, and Orbita Inc., an innovative provider of conversational artificial intelligence (AI) solutions for healthcare, announced a partnership agreement...

CliniSys Group Creates Single Brand for …

CliniSys Group has created a single brand for its businesses in the UK and Europe, with a refreshed logo and a new website. The move creates a unified identity for CliniSys...

East Lancashire Signs Deal for Early War…

Thousands of NHS professionals across five hospitals in East Lancashire are to benefit from early warning technology that will help them detect and swiftly respond to deteriorating patients in need...

FDA Grants Oxehealth Vital Signs De Novo…

Oxehealth has announced another world first after the US Food and Drug Administration granted a De Novo clearance for its Oxehealth Vital Signs product, which is incorporated into Oxevision, the...

Telemedicine Improves Access to High-Qua…

The American Academy of Sleep Medicine recently published an update on the use of telemedicine for the diagnosis and treatment of sleep disorders to reflect lessons learned from the transition...

DMEA 2021: Digital Health. 100 % Virtual…

7 - 11 June 2021, Berlin, Germany. An entire week dominated by digital healthcare! With that in mind, early in June DMEA 2021 will be kicking off with a wide range...

Philips and NHS Implement the First Regi…

Royal Philips (NYSE: PHG, AEX: PHIA), announced it has supported the NHS' Cheshire and Merseyside consortium [1] to become the first regional hub supplying the United Kingdom's National COVID-19 Chest...

Child Brain Tumours can be Classified by…

Diffusion weighted imaging and machine learning can successfully classify the diagnosis and characteristics of common types of paediatric brain tumours a UK-based multi-centre study, including WMG at the University of...

AI could Crack the Language of Cancer an…

Powerful algorithms used by Netflix, Amazon and Facebook can 'predict' the biological language of cancer and neurodegenerative diseases like Alzheimer's, scientists have found.