AXREM and Highland Marketing Partner to Support Diagnostic Health Tech Industry

Highland MarketingAXREM represents member companies that collectively provide UK hospitals with most of their diagnostic medical imaging technology, and radiotherapy equipment.

The association has seen substantial growth in recent years, with membership also including suppliers of health IT, AI and care equipment such as patient monitors. AXREM helps to facilitate cross industry dialogue on key issues affecting the sector.

Highland Marketing has become highly regarded as a champion of the health tech sector for more than two decades. The agency provides a full range of communications, content, marketing, research, and consultancy services, complemented by an influential advisory board with NHS CIO, CNIO and CCIO experience.

Highland's team has extensive experience building brands and telling stories for health technology providers of all sizes. It has generated substantial media attention for the sector and has created countless headlines that demonstrate the positive impact of technologies within healthcare.

The new partnership will help to combine and leverage expertise across the two organisations, including the delivery of a webinar series around marketing best practice in the industry for AXREM members.

Sally Edgington, AXREM’s CEO, said: "Our members work closely with radiologists, radiographers, oncologists, and many other healthcare professionals throughout the UK to deliver technologies that make a meaningful difference to patient care. They have a powerful story to tell, and a great deal of expertise in areas of healthcare that are currently undergoing significant transformation. I look forward to working closely with Highland Marketing, who will no doubt have many valuable insights to share with our membership."

Mark Venables, CEO for Highland Marketing, said: "The UK's health tech sector is a thriving marketplace that plays a significant role in supporting the NHS and UK healthcare more widely. AXREM has built a strong reputation and represents a focussed and important part of that market - which we have already been fortunate to support. We look forward to collaborating and sharing expertise to help to spread the story even further."

About AXREM

AXREM's member companies supply most of the diagnostic medical imaging and radiotherapy equipment installed in UK hospitals. They work with Consultant Radiologists, Radiographers and Practitioners, Oncologists, and a wide range of healthcare professionals in delivering healthcare to patients using our technologies.

Our members have unique knowledge, experience and insight into the workflow and challenges faced by healthcare professionals on a day-to-day basis, which enables us to develop and offer innovative solutions to improve the speed and quality of diagnostic procedures and treatments with our aim of improving patient care.

Although our members operate in a highly competitive commercial environment and in strict conformity with UK laws and regulations, certain issues such as this require focus and resolution on an industry-wide basis.

About Highland Marketing

Highland Marketing is a specialist marketing, communications, market access and consultancy agency, focusing on the health tech and med-tech industries. We offer an integrated range of services covering all elements of the marketing mix which help organisations achieve their goals by ensuring their messages are heard, understood, and acted upon by their chosen audiences. Our highly experienced and well-connected team has deep knowledge of health and care technology, strong contacts in the industry, and is well-versed in delivering effective campaigns and content. We support clients across the NHS and EMEA healthcare markets and work with clients looking to expand from the UK into international markets, and with overseas companies looking to enter the UK market.

Most Popular Now

Herefordshire and Worcestershire Health …

Herefordshire and Worcestershire Health and Care NHS Trust has successfully implemented Alcidion's Miya Precision platform to streamline bed management workflow across seven community hospitals in Worcestershire. The trust delivers community...

With Huge Patient Dataset, AI Accurately…

Scientists have designed a new artificial intelligence (AI) model that emulates randomized clinical trials at determining the treatment options most effective at preventing stroke in people with heart disease. The model...

A Shortcut for Drug Discovery

For most human proteins, there are no small molecules known to bind them chemically (so called "ligands"). Ligands frequently represent important starting points for drug development but this knowledge gap...

New Horizon Europe Funding Boosts Europe…

The European Commission has announced the launch of new Horizon Europe calls, with a substantial funding pool of over €112 million. These calls are aimed primarily at pioneering projects in...

Cleveland Clinic Study Finds AI can Deve…

Cleveland Clinic researchers developed an artficial intelligence (AI) model that can determine the best combination and timeline to use when prescribing drugs to treat a bacterial infection, based solely on...

New AI-Technology Estimates Brain Age Us…

As people age, their brains do, too. But if a brain ages prematurely, there is potential for age-related diseases such as mild-cognitive impairment, dementia, or Parkinson's disease. If "brain age...

Radboud University Medical Center and Ph…

Royal Philips (NYSE: PHG, AEX: PHIA), a global leader in health technology, and Radboud University Medical Center have signed a hospital-wide, long-term strategic partnership that delivers the latest patient monitoring...

GPT-4, Google Gemini Fall Short in Breas…

Use of publicly available large language models (LLMs) resulted in changes in breast imaging reports classification that could have a negative effect on patient management, according to a new international...

ChatGPT fails at heart risk assessment

Despite ChatGPT's reported ability to pass medical exams, new research indicates it would be unwise to rely on it for some health assessments, such as whether a patient with chest...

Study Shows ChatGPT Failed when Challeng…

With artificial intelligence (AI) poised to become a fundamental part of clinical research and decision making, many still question the accuracy of ChatGPT, a sophisticated AI language model, to support...

Virtual Reality Shows Promise in Fightin…

A new study published in JMIR Mental Health sheds light on the promising role of virtual reality (VR) in treating major depressive disorder (MDD). Titled "Examining the Efficacy of Extended...

AXREM and Highland Marketing Partner to …

AXREM represents member companies that collectively provide UK hospitals with most of their diagnostic medical imaging technology, and radiotherapy equipment. The association has seen substantial growth in recent years, with membership...