AXREM represents member companies that collectively provide UK hospitals with most of their diagnostic medical imaging technology, and radiotherapy equipment.
The association has seen substantial growth in recent years, with membership also including suppliers of health IT, AI and care equipment such as patient monitors. AXREM helps to facilitate cross industry dialogue on key issues affecting the sector.
Highland Marketing has become highly regarded as a champion of the health tech sector for more than two decades. The agency provides a full range of communications, content, marketing, research, and consultancy services, complemented by an influential advisory board with NHS CIO, CNIO and CCIO experience.
Highland's team has extensive experience building brands and telling stories for health technology providers of all sizes. It has generated substantial media attention for the sector and has created countless headlines that demonstrate the positive impact of technologies within healthcare.
The new partnership will help to combine and leverage expertise across the two organisations, including the delivery of a webinar series around marketing best practice in the industry for AXREM members.
Sally Edgington, AXREM’s CEO, said: "Our members work closely with radiologists, radiographers, oncologists, and many other healthcare professionals throughout the UK to deliver technologies that make a meaningful difference to patient care. They have a powerful story to tell, and a great deal of expertise in areas of healthcare that are currently undergoing significant transformation. I look forward to working closely with Highland Marketing, who will no doubt have many valuable insights to share with our membership."
Mark Venables, CEO for Highland Marketing, said: "The UK's health tech sector is a thriving marketplace that plays a significant role in supporting the NHS and UK healthcare more widely. AXREM has built a strong reputation and represents a focussed and important part of that market - which we have already been fortunate to support. We look forward to collaborating and sharing expertise to help to spread the story even further."
About AXREM
AXREM's member companies supply most of the diagnostic medical imaging and radiotherapy equipment installed in UK hospitals. They work with Consultant Radiologists, Radiographers and Practitioners, Oncologists, and a wide range of healthcare professionals in delivering healthcare to patients using our technologies.Our members have unique knowledge, experience and insight into the workflow and challenges faced by healthcare professionals on a day-to-day basis, which enables us to develop and offer innovative solutions to improve the speed and quality of diagnostic procedures and treatments with our aim of improving patient care.
Although our members operate in a highly competitive commercial environment and in strict conformity with UK laws and regulations, certain issues such as this require focus and resolution on an industry-wide basis.
About Highland Marketing
Highland Marketing is a specialist marketing, communications, market access and consultancy agency, focusing on the health tech and med-tech industries. We offer an integrated range of services covering all elements of the marketing mix which help organisations achieve their goals by ensuring their messages are heard, understood, and acted upon by their chosen audiences. Our highly experienced and well-connected team has deep knowledge of health and care technology, strong contacts in the industry, and is well-versed in delivering effective campaigns and content. We support clients across the NHS and EMEA healthcare markets and work with clients looking to expand from the UK into international markets, and with overseas companies looking to enter the UK market.