An imaginative project to tackle health inequalities has won the IMS MAXIMS sponsored category for the best use of social media at the EHI Awards 2011. NHS Sefton, on Merseyside, is pioneering the use of digital TV and web-enabled mobiles to give the easiest, and broadest possible access to health information and services. 
Northern Ireland Health and Social Care (HSC) has procured a pan-Northern Ireland Pharmacy Software Solution for the Business Services Organisation (BSO) Information and Technology Service (ITS). The contract has been awarded to JAC Computer Services Limited (JAC), under a Technology Partnership Agreement that BSO has with HP. 
Birmingham City Council has invested £14 million in a large-scale, city-wide telecare service in partnership with Tunstall. The deployment, which is believed to be the first of its kind in the UK, will ensure safety and support for older and vulnerable residents whilst maximising their independence. 
GE Healthcare announced 'GE Global Pink Ribbons' to take place in 25 locations around the world during October. Thousands of GE employees will form 'human ribbons' to mark Breast Cancer Awareness Month throughout the month of October. In the US, Brazil, Canada, the UK, France, Germany, Turkey, UAE through to India, China and Japan, employees will dedicate time to draw local, national and international attention to the condition. New technology to help keep older and disabled people safe at home is being extended to even more people in Nottinghamshire today. Nottinghamshire County Council's 'Telecare' service will be available countywide from 3 October as part of a new partnership with leading tele-healthcare provider Tunstall. 
Maastricht University, Philips and Medtronic jointly created an executive course for hospital managers addressing the need to improve entrepreneurialism in health care. During the course, the best Lean Sigma practices from the industry will be shared - a globally proven concept for translating strategy into concrete results with the aim of improving organizations in the longer term.