Big Differences in Attitudes to Science in the Media

While the public in Member States that were part of the EU before 2004 are generally open to science news, with more than 62% saying that they are interested in scientific research, this figure falls to just 38% for those Member States that joined since 2004. The differences range from 80% in Sweden to just 24% in Bulgaria. This is just one of the findings in a new Eurobarometer survey on scientific research in the media. The survey also shows a difference in the subjects of interest, with the newer Member States more focused on information technology and space, whereas the pre-2004 Member States saw higher levels of interest in medicine, environment and energy. This survey is being presented at the First European Forum on Science Journalism, taking place in Barcelona on 3 and 4 December. A new European Guide to Science Journalism Training will also be presented at that event, along with two studies assessing the attitudes of European scientists and senior media representatives respectively on the practices, challenges and opportunities they encounter in their daily work.

"There is so much science being done that has a direct impact on our daily lives, and it is important that the public is able to find out about it and engage with scientists," said European Science and Research Commissioner Janez Potočnik. "The media has an immensely important role to play here, both in keeping people informed about scientific developments and in shaping how society perceives scientists and the work they do. I hope this first European Forum on Science Journalism will be the start of a renewal of the dialogue between scientists and the media."

Europeans are generally satisfied with the presentation of science in the media, with more than the half (56%) expressing their contentment. However, almost a quarter (24%) of those questioned were dissatisfied and a fifth (20%) had no opinion. The great majority considered the scientific information they got from the media to be reliable (65%), objective (63%), useful (60%), varied (57%) and sufficiently visual (57%). At the same time there were complaints that the issues were difficult to understand (49%), far from their concerns (45%) and not entertaining (51%). Generally those questions indicated that they would prefer scientists (52%) to present scientific information, rather than journalists (14%). There was also a marked preference for short news reports rather than longer in-depth pieces.

Television was the most popular (61%) and most trusted (47%) medium for information about science, though there was a preference for traditional (47%), rather than thematic (27%) TV channels. Virtually every second European surveyed (49%) read science articles in general newspapers and magazines. Around a third of EU citizens listened to radio programs (26%) and looked at information about this topic on the Internet (28%).

For further information, and the full text of the studies and survey, please visit:
http://ec.europa.eu/research/conferences/2007/bcn2007/

Most Popular Now

Philips Foundation 2024 Annual Report: E…

Marking its tenth anniversary, Philips Foundation released its 2024 Annual Report, highlighting a year in which the Philips Foundation helped provide access to quality healthcare for 46.5 million people around...

New AI Transforms Radiology with Speed, …

A first-of-its-kind generative AI system, developed in-house at Northwestern Medicine, is revolutionizing radiology - boosting productivity, identifying life-threatening conditions in milliseconds and offering a breakthrough solution to the global radiologist...

Scientists Argue for More FDA Oversight …

An agile, transparent, and ethics-driven oversight system is needed for the U.S. Food and Drug Administration (FDA) to balance innovation with patient safety when it comes to artificial intelligence-driven medical...

New Research Finds Specific Learning Str…

If data used to train artificial intelligence models for medical applications, such as hospitals across the Greater Toronto Area, differs from the real-world data, it could lead to patient harm...

Giving Doctors an AI-Powered Head Start …

Detection of melanoma and a range of other skin diseases will be faster and more accurate with a new artificial intelligence (AI) powered tool that analyses multiple imaging types simultaneously...

AI Agents for Oncology

Clinical decision-making in oncology is challenging and requires the analysis of various data types - from medical imaging and genetic information to patient records and treatment guidelines. To effectively support...

Patients say "Yes..ish" to the…

As artificial intelligence (AI) continues to be integrated in healthcare, a new multinational study involving Aarhus University sheds light on how dental patients really feel about its growing role in...

Brains vs. Bytes: Study Compares Diagnos…

A University of Maine study compared how well artificial intelligence (AI) models and human clinicians handled complex or sensitive medical cases. The study published in the Journal of Health Organization...

'AI Scientist' Suggests Combin…

An 'AI scientist', working in collaboration with human scientists, has found that combinations of cheap and safe drugs - used to treat conditions such as high cholesterol and alcohol dependence...

Start-ups in the Spotlight at MEDICA 202…

17 - 20 November 2025, Düsseldorf, Germany. MEDICA, the leading international trade fair and platform for healthcare innovations, will once again confirm its position as the world's number one hotspot for...