Consumers Less Attentive to News Content on Small Screens

Heart rate variability decreases and changes in sweat are muted when viewing video news content on smaller screens. Both are indications of reduced attentiveness and engagement with content, according to a new study involving researchers at the University of Michigan and Texas A&M University.

The findings are in line with previous work focused on movie and television screens. This study, however, finds significant differences for news content, even across rather small changes in screen size.

"We are, to our knowledge, the first to find this effect for news content, and the first to focus on the move from a laptop to smartphone-size screen. This finding is of some significance given the trend towards news consumption on mobile technology," said Stuart Soroka, the Michael W. Traugott Collegiate Professor of Communication Studies and Political Science and faculty associate at the Institute for Social Research at U-M.

Soroka and colleague Johanna Dunaway, associate professor of communication at Texas A&M and the study's lead author, said that results in the current study suggest that cell phone technology may have both mobilizing and demobilizing effects.

Even as mobile technology facilitates news consumption for a large number of citizens, at almost any time and place, the reduced screen size means that news consumers may be less attentive and activated by what they are viewing, the researchers say. News consumption on small screens may be less informative and mobilizing than news consumption on larger screens, they say.

Participants watched a news program on a computer monitor, using a randomized sample of seven news stories, both international and domestic. Stories varied widely in subject matter, from a fire in Peru to a Labor Day parade to an American man making bagpipes.

The size of the video varied from roughly 13 inches wide (large) to just 5 inches wide (small). Heart rate and skin conductance was measured during viewing. Analyses find that participants had reduced reactions and attentiveness to the smaller screen.

Johanna Dunaway, Stuart Soroka.
Smartphone-size screens constrain cognitive access to video news stories.
Information, Communication & Society, 2019. doi: 10.1080/1369118X.2019.1631367.

Most Popular Now

Is AI in Medicine Playing Fair?

As artificial intelligence (AI) rapidly integrates into health care, a new study by researchers at the Icahn School of Medicine at Mount Sinai reveals that all generative AI models may...

Generative AI's Diagnostic Capabili…

The use of generative AI for diagnostics has attracted attention in the medical field and many research papers have been published on this topic. However, because the evaluation criteria were...

New System for the Early Detection of Au…

A team from the Human-Tech Institute-Universitat Politècnica de València has developed a new system for the early detection of Autism Spectrum Disorder (ASD) using virtual reality and artificial intelligence. The...

Diagnoses and Treatment Recommendations …

A new study led by Prof. Dan Zeltzer, a digital health expert from the Berglas School of Economics at Tel Aviv University, compared the quality of diagnostic and treatment recommendations...

AI Tool can Track Effectiveness of Multi…

A new artificial intelligence (AI) tool that can help interpret and assess how well treatments are working for patients with multiple sclerosis (MS) has been developed by UCL researchers. AI uses...

Dr Jason Broch Joins the Highland Market…

The Highland Marketing advisory board has welcomed a new member - Dr Jason Broch, a GP and director with a strong track record in the NHS and IT-enabled transformation. Dr Broch...

Surrey and Sussex Healthcare NHS Trust g…

Surrey and Sussex Healthcare NHS Trust has marked an important milestone in connecting busy radiologists across large parts of South East England, following the successful go live of Sectra's enterprise...

Multi-Resistance in Bacteria Predicted b…

An AI model trained on large amounts of genetic data can predict whether bacteria will become antibiotic-resistant. The new study shows that antibiotic resistance is more easily transmitted between genetically...

DMEA 2025 Ends with Record Attendance an…

8 - 10 April 2025, Berlin, Germany. DMEA 2025 came to a successful close with record attendance and an impressive program. 20,500 participants attended Europe's leading digital health event over the...