Philips Showcases Unique Augmented Reality Concept for Image-Guided Minimally Invasive Therapies Developed with Microsoft

PhilipsAt the MWC Barcelona, one of the largest mobile events in the world, Royal Philips (NYSE: PHG, AEX: PHIA), a global leader in health technology unveiled a unique mixed reality concept developed together with Microsoft Corp. (NASDAQ: MSFT) for the operating room of the future. Based on the state-of-the-art technologies of Philips' industry-leading Azurion image-guided therapy platform and Microsoft's HoloLens 2 holographic computing platform, the companies will showcase novel augmented reality applications for image-guided minimally invasive therapies.

In contrast to open surgery, minimally invasive therapies only require a small incision. Dedicated instruments such as catheters are inserted through the incision and guided to the treatment area, which can include the heart, blood vessels, brain, liver and other major organs. During minimally invasive procedures physicians cannot directly see and touch the treatment area. Instead they rely on advanced medical imaging technologies such as ultra-low dose X-ray imaging and ultrasound, as well as other navigation technologies, to see inside the patient and guide their actions. Philips is a leading provider of high tech interventional suites and hybrid operating rooms for such procedures.

The Philips and Microsoft augmented reality concept, built for HoloLens 2, brings live imaging and other sources of vital data currently displayed on large 2D screens into a 3D holographic augmented reality environment that can be ergonomically, easily and intuitively controlled by the physician. The concept is being used to gather further clinical insights to support the development of future commercially-available augmented reality solutions for use in image-guided procedures.

"The transition from open surgery to image-guided procedures has driven a seismic shift in improving patient outcomes and reducing costs - not least by dramatically reducing the length of time a patient stays in a hospital after their procedure," said Atul Gupta, MD, Chief Medical Officer for Image Guided Therapy at Philips and a practicing interventional and diagnostic radiologist. "On our Azurion platform we seamlessly integrate a range of data sources in a way that's intuitive to understand and control. By collaborating with Microsoft and HoloLens 2 we can take it to the next level, immersing the physician in a tailored augmented reality environment. This concept allows me to see the real world superimposed with the live data and 3D medical imagery needed to guide our precision therapy, and importantly also lets me control Azurion with voice recognition, eye tracking and advanced gestures. It’s all about keeping our focus on the patient."

"Mixed reality is giving people new ways to interact with the digital and physical world, bringing the benefits of the digital revolution to entirely new experiences across the globe," said Alex Kipman, Technical Fellow, AI and Mixed Reality at Microsoft. "I am thrilled to see companies in a broad range of industries achieve more using the products that we build with our partners and ecosystem. Mixed reality holds great potential in healthcare, and our collaboration with Philips shows how that potential is already beginning to be realized."

Microsoft unveiled HoloLens 2 on 24 February at MWC Barcelona. HoloLens is a self-contained holographic computer that enables hands-free, heads-up interaction with 3-dimensional digital objects. HoloLens 2 builds on the breakthrough technology of HoloLens and is even more immersive, more comfortable and delivers more value right out of the box.

Complemented by existing and new Azure cloud services, and with built-in AI, HoloLens 2 is the ultimate intelligent edge device.

Since its global launch in February 2017, over half a million patients have been treated in more than 80 countries using the Azurion platform, which is powered by Philips' proprietary ConnectOS and combines technical innovations in both software and hardware. ConnectOS allows the integration of advanced digital innovations on the Azurion platform. Philips previously announced that it is developing an augmented reality solution for spine, cranial and trauma procedures.

Innovation is core to Philips' growth strategy in health technology, and the company spends approximately EUR 1.8 billion annually on R&D. In recent years Philips has significantly stepped up its activities in software, adaptive intelligence and data science. Today, around one in every two of Philips' R&D professionals is active in this field. Philips has successfully developed the Philips HealthSuite Platforms, a common digital framework that connects consumers, patients and healthcare providers in a cloud-based connected health ecosystem of devices, apps and tools.

About Royal Philips

Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. Headquartered in the Netherlands, the company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care. Philips generated 2018 sales of EUR 18.1 billion and employs approximately 77,000 employees with sales and services in more than 100 countries.

Most Popular Now

ChatGPT Shows 'Impressive' Acc…

A new study led by investigators from Mass General Brigham has found that ChatGPT was about 72 percent accurate in overall clinical decision making, from coming up with possible diagnoses...

WiFi SPARK's Healthcare Business Re…

Leading WiFi provider WiFi SPARK is rebranding its healthcare arm as SPARK Technology Services Limited. The new identity marks the completion of the integration of the former Hospedia bedside unit...

Online AI-Based Test for Parkinson'…

An artificial intelligence (AI) tool developed by researchers at the University of Rochester can help people with Parkinson's disease remotely assess the severity of their symptoms within minutes. A study...

ChatGPT is Debunking Myths on Social Med…

ChatGPT could help to increase vaccine uptake by debunking myths around jab safety, say the authors of a study published in the peer-reviewed journal Human Vaccines and Immunotherapeutics. The researchers asked...

AI Performs Comparably to Human Readers …

Using a standardized assessment, researchers in the UK compared the performance of a commercially available artificial intelligence (AI) algorithm with human readers of screening mammograms. Results of their findings were...

Siemens Healthineers Expands Production …

Siemens Healthineers is expanding its site in Rudolstadt, Germany. By mid 2024, a new manufacturing building will be built on the site. The new manufacturing plant will produce electron accelerators...

More Cases of Breast Cancer Detected wit…

One radiologist supported by AI detected more cases of breast cancer in screening mammography than two radiologists working together, reports the ScreenTrustCAD study from Karolinska Institutet in The Lancet Digital...

ChatGPT Performs as Well as Doctors for …

The artificial intelligence chatbot ChatGPT performed as well as a trained doctor in suggesting likely diagnoses for patients being assessed in emergency medicine departments, in a pilot study to be...

Smartphone Technology Expected to Advanc…

Since the 1980s, we have known that neurological soft signs (NSS) can distinguish people with schizophrenia from psychiatrically healthy individuals. NSS are subtle neurological impairments that principally manifest as decreased...

AI may Outperform Most Humans at Creativ…

Large language model (LLM) artificial intelligence (AI) chatbots may be able to outperform the average human at a creative thinking task where the participant devises alternative uses for everyday objects...

MEDICA 2023 + COMPAMED 2023: "Where…

13 - 16 November 2023, Düsseldorf, Germany. The medical technology market is in worldwide motion and the signs ahead of MEDICA 2023 and COMPAMED 2023 in Düsseldorf as the internationally leading...

AI and Machine Learning can Successfully…

Artificial intelligence (AI) and machine learning (ML) can effectively detect and diagnose Polycystic Ovary Syndrome (PCOS), which is the most common hormone disorder among women, typically between ages 15 and...