The Philips Foundation, CurArte Foundation and Hospital Vall d'Hebrón Announce 'Imatgina'

PhilipsThe Philips Foundation, CurArte Foundation and Hospital Vall d'Hebrón today announced 'Imatgina', an advanced patient-centric initiative in paediatric radiology that aims to improve the experience children have during diagnostic imaging tests. The goal of the initiative is to enhance the experience for these children by creating a friendly atmosphere that dispels the uncertainty and fear usually associated with these types of procedures. Alleviating anxiety and fear in the children also reduces the stress levels of their parents and carers, improving everyone's experience of the procedure.

'Imatgina' is based on three key elements: education, gamification and atmosphere, the importance of which were identified after receiving feedback from families and healthcare professionals at the Hospital Vall d'Hebrón. The areas of the hospital included in this initiative are paediatric radiology and ultrasound, including the entrance corridors to the various different consultation rooms and the CT scanner, which has been transformed into a spaceship.

"This project improves the experience of pediatric patients during radiology exams, because they are actively involved in the process," said Dr Manuel Escobar, Clinical Head of Image Diagnosis at Hospital Vall D’Hebron. "This benefits the patients, their families and the healthcare professionals, who deal with more relaxed patients with positive expectations towards the imaging tests they have to undergo. Thanks to this initiative we managed to reduce the anesthesia dose by 75% that is often administered to patients when they feel edgy preventing tests to be done under the appropriate conditions."

"The Philips Foundation is proud to have partnered with Hospital Vall d'Hebrón and CurArte on this initiative," said Ronald de Jong, Chairman of the Philips Foundation Board. "The aim of the Philips Foundation is to combine the innovation expertise of Philips with that of our partners to create truly meaningful and impactful solutions for people. Using innovative design and gamification, we hope to improve the hospital experience for young patients and their families during an often uncertain time."

Diagnostic imaging tests are a well-known source of anxiety and fear for children and their parents and carers. In addition to the stress generated by having a health problem and the uncertainty surrounding diagnosis, there is a general lack of knowledge about the tests and the technology used, which can be intimidating to children.

To investigate these issues, interviews were conducted with children and parents, and focus groups were held with professionals, to find out more about the circumstances that surround paediatric radiology tests. The findings showed that elements such as a lack of information and the absence of a friendly and fun environment can make these tests a negative experience. Therefore, the Philips Foundation, CurArte Foundation and the Paediatric Radiology Service at the Hospital Vall D'Hebron developed a series of tools to make a positive impact on the wellbeing of patients and their families.

Patient information and education is a key element of 'Imatgina', which includes ScanKids - a gaming application targeted at children aged between 6 and 12 specially designed for the purpose. The aim of the application is to show children what to expect and reduce their fears about the tests. It shows them, in terms that are easy for children to understand, which steps they have to follow and what they can expect from each test, using 3D animations of the rooms and diagnostic imaging technology. The app can be downloaded at home before the appointment.

ScanKids includes the five most common imaging-based diagnostic imaging tests for children in hospitals - X-ray, CT, MRI, and ultrasound scans. Children, guided by their parents, carers or healthcare professionals, can select the test and the part of the anatomy to be imaged. From this point on, a character, either a boy or girl, will take them through all the steps to be followed. After explaining the tests, there are two anatomy-based games to entertain young patients and enable them to learn. Information about downloading the application in Spanish and Catalan will be made available to children and parents as soon as their hospital appointment is arranged.

The atmosphere created in the waiting room and the CT scan room was considered crucial, so an outer-space theme, based on the same characters used in ScanKids, was chosen to distract kids away from the typical white walls and lights of a hospital environment. Illustrations transport them to another galaxy, where together with the characters from the videogame, they become astronauts exploring and learning about their body. The CT scanner itself becomes a spaceship, which combined with the smart lighting in the room, transforms the child's experience into a magical and spectacular adventure. This is the first time this comprehensive concept will be used.

Patients control the smart lighting, changing colour to suit their preferences and make them feel relaxed. Moreover, luminous textiles have been installed in the waiting room incorporating a surprising and innovative decorative element, as well as warmer and more pleasant LED lighting in the access areas.

The 'Imatgina' project has been funded by the Philips Foundation and developed by the CurArte Foundation, backed by the expertise of healthcare professionals from the Hospital Vall d'Hebrón and Philips' 100+ years of experience working in healthcare and lighting.

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About the Philips Foundation
The Philips Foundation is a registered charity and has been created to help enable lasting social change in disadvantaged communities through the provision and application of innovation, talent and resources. Together with key partners the ICRC, Netherlands Red Cross and UNICEF, The Philips Foundation seeks to identify the challenges where a combination of Philips expertise and partner experience can be used to create meaningful solutions that impact people's lives. The Philips Foundation has three main program areas: disaster relief, community development and social entrepreneurship. Programs run throughout the world in Philips country locations will also be supported and channelled through The Philips Foundation. The Philips Foundation's work supports Royal Philips' ambition to improve the lives of 3 billion people a year by 2025.

About Royal Philips
Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis, treatment and home care. The Company leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. The Company, headquartered in the Netherlands, is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care. The Company's health technology portfolio generated 2015 sales of EUR 16.8 billion and employs approximately 69,000 employees with sales and services in more than 100 countries.

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