Philips Launches "Fabric of Africa" Campaign

Royal Philips ElectronicsRoyal Philips Electronics (AEX: PHI, NYSE: PHG) has launched "Fabric of Africa" - a collaborative campaign to drive public-private partnerships and to improve healthcare access across the continent. The main intention of the campaign is to develop meaningful partnerships with local and international stakeholders to improve healthcare delivery in the areas of non-communicable diseases (NCDs), maternal and child health, and healthcare infrastructure, delivery and clinical training.

Speaking about the campaign, Peter van de Ven, General Manager, Philips Healthcare Africa, said: "Creating effective healthcare solutions in Africa requires not only innovative solutions but also the ability to facilitate connections among suitable resources, people and technologies. Our campaign is about teaming up with key stakeholders, including governments, NGOs and the private sector, to create sustainable public-private partnerships."

The Philips Fabric of Africa campaign focuses on women as the 'fabric' of Africa and uses this theme to highlight the importance of healthy women and the positive impact they have on the continent. The campaign reflects the post-2015 Millennium Development Goals (specifically goals 4 and 5), focusing on three key areas:

Maternal and child health
In 2010 more women died in pregnancy in Sub-Saharan Africa than anywhere else in the world, with the region accounting for more than half (56%) of the 287,000 deaths recorded globally (1). Child mortality is also high, with 29% of global neonatal deaths occurring in Africa (2).

Non-communicable diseases (specifically breast, cervical & cardiac health) By 2021 more people will die from NCDs in Africa than anywhere else in the world, with an expected death rate of 27% compared to 17% globally (3). Cervical cancer is the most common form of cancer affecting women in Africa, followed by breast cancer.

Cardiovascular disease is the second most common cause of death in Africa after infectious diseases, accounting for 11% of total deaths. The main causes are smoking, high blood pressure, being overweight and high cholesterol (4).

Infrastructure rehabilitation and clinical training
In many African countries, there is a chronic shortage of healthcare infrastructure and suitable equipment and technology. Additionally, the lack of availability of trained and skilled healthcare professionals is an ongoing challenge to effective patient care.

During the course of the campaign, Philips aims to introduce innovative, cost-appropriate health technologies and eHealth solutions to the African market. Through local and international partnerships, the company will provide financing solutions, technical assistance and support to strengthen health systems, and a training framework to increase the output of trained and skilled healthcare professionals in the continent.

With a presence in Africa for over a century and a strong installed base of equipment, Philips has a unique understanding of the complexities of the diverse healthcare environments and a proven track record in delivering innovative healthcare solutions across the continent.

About Royal Philips Electronics
Royal Philips Electronics (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people's lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2012 sales of EUR 24.8 billion and employs approximately 118,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming, home and portable entertainment and oral healthcare.

1. United Nations (UN) Inter-Agency report, "Trends in Maternal Mortality: 1990 to 2010" compiled by the World Health Organization (WHO), United Nations Children's Fund (UNICEF), United Nations Population Fund (UNFPA), and the World Bank.
2. World Health Organization (WHO) Regional Office for Africa. The health of the people: the African regional health report. Brazzaville, Republic of Congo: World Health Organization; 2006.
3. United Nations. 2011 Commitments to advance the Global Strategy for Women's & Children's Health. New York, United Nations, 2011.
4. WHO AFRO Commission 2012 pages 39 & 41.

Most Popular Now

Open Call HORIZON-MISS-2022-CANCER-01-04…

The overall goal of the Mission on Cancer[1] and the Europe's Beating Cancer Plan[2] includes a better quality of life for patients and their families living with, and after, cancer. Project...

Researchers Use AI to Predict Cancer Ris…

An artificial intelligence (AI) tool helps doctors predict the cancer risk in lung nodules seen on CT, according to a new study published in the journal Radiology. Pulmonary nodules appear as...

Insilico Medicine Raises $60 Million in …

Insilico Medicine, a clinical-stage end-to-end artificial intelligence (AI)-driven drug discovery company, announced today that it has completed a $60 million Series D financing from a syndicate of global investors with...

Speech Analysis App Predicts Worsening H…

A voice analysis app used by heart failure patients at home recognises fluid in the lungs three weeks before an unplanned hospitalisation or escalation in outpatient drug treatment. The late...

Siemens Healthineers and Penta Hospitals…

Penta Hospitals International, the largest multi-national hospital chain in Central and Eastern Europe, agreed a strategic partnership with Siemens Healthineers valued at over 30 million euros. Penta Hospitals International operates...

Screening for Diabetic Retinopathy Prove…

Both telemedicine and community screening for diabetic retinopathy (DR) in rural and urban settings are cost-effective in China, and telemedicine screening programs are more cost-effective, according to a study led...

KTU Researchers Investigate the Links Be…

In recent years Alzheimer's disease has been on the rise throughout the world and is rarely diagnosed at an early stage when it can still be effectively controlled. Using artificial...

Researchers Develop Smartphone-Powered M…

A University of Minnesota Twin Cities research team has developed a new microfluidic chip for diagnosing diseases that uses a minimal number of components and can be powered wirelessly by...

Philips' Future Health Index 2022 Report…

Royal Philips (NYSE: PHG, AEX: PHIA), a global leader in health technology, today announced the publication of its Future Health Index (FHI) 2022 report: 'Healthcare hits reset: Priorities shift as...

App Detecting Jaundice in Babies a Succe…

A smartphone app that identifies severe jaundice in newborn babies by scanning their eyes could be a life-saver in areas that lack access to expensive screening devices, suggests a study...

InterSystems Wins Data Driven Product of…

InterSystems, a provider of next-generation solutions for enterprise digital transformation to help customers solve the most critical data challenges, has announced it received the prestigious Data Driven Product of the...