Philips Learning Center registers 100,000th medical professional

PHILIPSRoyal Philips Electronics (NYSE: PHG, AEX: PHI) today announced the 100,000 th registered medical professional on the Philips Learning Center, an online resource providing continuing education anytime, anywhere one can access the Internet. The Philips Learning Center offers more than 200 self-directed courses, covering a range of clinical, departmental and industry topics, accredited by various recognized continuing education evaluation mechanisms (RCEEMSs) for radiologic technologists, sonographers, nurses and other allied health professionals.

"With continual advancements in technology and equipment, medical professionals are required to obtain accredited courses each year to maintain their certification," said Greg Morrison, executive vice president and chief knowledge officer at the ASRT. "Ongoing training is critical to growing medical careers, and we seek to deliver content in a way that our members can personalize their learning experience to meet their actual needs. We partner with Philips because the breadth of content available and the advanced technology platform allows us to create a comprehensive educational environment by linking online courseware to supporting materials such as articles in scholarly journals and medical textbooks."

Online at http://theonlinelearningcenter.com, the Philips Learning Center is a simple, cost-effective way for medical professionals to obtain continuing education credits. It can accommodate different learning styles by offering various educational vehicles, including self-directed courses, webcasts and archived lectures, disease-specific case studies, multimedia tutorials, offline study via CD-ROM, and quizzes designed to facilitate learning and retention. The Philips Learning Center also supports customers and employees via a blended learning approach that is aligned with onsite and classroom curriculum of Philips’ three global training centers located in the U.S., the Netherlands and Singapore.

Courses available on the Philips Learning Center cover clinical and department topics important to the medical community, such as anatomy, physiology, cardiology, vascular imaging, computed tomography (CT), magnetic resonance imaging (MRI), patient monitoring and business-oriented subjects . With content focused on clinical applications, management, concepts and principles using different modalities, there are educational materials available for all users, regardless of their clinical focus, their role in the department or the equipment they use.

"We launched the Philips Learning Center in 1999 to meet growing customer demand for continuing education in an online environment," said Paula Sanderson, director, Online Education, Philips Medical Systems. "Combining an easy-to-use platform with world-class educational materials developed by leading subject-matter experts in radiology, cardiology, sonography, nursing, management and education, we've created a valuable resource for medical professionals to maintain certification and grow their careers. We’re proud to have reached the 100,000 th milestone, and we look forward to expanding our educational focus to meet the greater needs of the medical community."

Philips empowers users through online services
The Philips Learning Center is part of a larger online services strategy designed to empower customers and medical professionals by simplifying education and access to products and information. Philips online services give customers the convenience and control to retrieve product information via the Internet whenever they need it. In addition to the Philips Learning Center, the online services portfolio includes:

  • Philips eSupport ( http://www.medical.philips.com/main/services/esupport ), which provides customers with 24x7 access to up-to-date product and service information, as well as an easy-to-search library that includes technical manuals and user guides. Philips NetForum ( http://netforum.medical.philips.com/ ), a clinical community that connects Philips users from around the globe in a virtual users meeting to share clinical experiences, learn from peers and optimize results.
  • Philips Online Store ( http://shop.medical.philips.com/ ), a website that makes it quick and easy for medical professionals to purchase various products, including medical consumables and supplies, automated external defibrillators, and Philips Vital Signs and fetal monitors.

"The Philips Learning Center is one pillar in our plan to provide more services via the web. Customer adoption for our Online Store, eSupport and NetForum reflects the value Philips can extend to customers online by providing environments designed around their needs, easy to experience and using advanced technology. The 100,000 th user represents a milestone in registrations and signifies a greater frequency of use, an acknowledgement that we are delivering value to the medical community," said Douglas Dell, director, Global Customer Services Marketing, Philips Medical Systems.

About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a global leader in healthcare, lifestyle and technology, delivering products, services and solutions through the brand promise of "sense and simplicity." Headquartered in the Netherlands, Philips employs approximately 126,000 employees in more than 60 countries worldwide. With sales of $37.7 billion (EUR 30.4 billion) in 2005, the company is a market leader in medical diagnostic imaging and patient monitoring systems, energy efficient lighting solutions, personal care and home appliances, as well as consumer electronics. News from Philips is located at www.philips.com/newscenter

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