Philips looks into the future at new products preview

PHILIPSRoyal Philips Electronics (NYSE:PHG, AEX: PHI) recently unveiled new and innovative concepts based on its 'sense and simplicity' brand positioning at the 2006 Philips Simplicity Event at London's ExCeL exhibition centre.

The fifteen new simplicity-led design concepts from across Philips' healthcare, lifestyle and technology portfolio are explorations that indicate ways to improve the quality of life and contribute to a healthier lifestyle. They illustrate and explore new ways that products can better fit with people's lives and provide meaningful benefits from technology. The concepts have been developed following extensive worldwide research into consumers' needs and social and cultural trends that are influencing future needs and desires.

Products ranged from light and music settings that can adapt to whether you want to calm down and unwind, or turn on a party, to soft therapy, a wearable cordless garment that reduces tension in strained muscles and joints in the shoulders and back by combining infrared heat and vibrational massage.

Being previewed from healthcare side was the Ambient Experience Cath Lab. The Lab itself is specifically designed to support the medical staff, with special lighting that eliminates any shadows or reflections on monitors and also provides equal light distribution to reduce the strain on the physician's eyes. In addition, Philips’ voice control system makes it easier for the physician to communicate with the system without leaving the sterile environment. The system also soothes patients during preparation, examination and post procedures by allowing them to choose a visual theme that can be viewed on the ceiling. Initial results show it is leading to faster diagnoses, lower radiation doses and calmer patients.

The first system has been installed at Catharina Hospital, Eindhoven, The Netherlands and further projects are under discussion.

For further information from Philips Medical Systems UK & Ireland, please contact: This email address is being protected from spambots. You need JavaScript enabled to view it.

About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a global leader in healthcare, lifestyle and technology, delivering products, services and solutions through the brand promise of “sense and simplicity.” Headquartered in the Netherlands, Philips employs approximately 126,000 employees in more than 60 countries worldwide. With sales of $37.7 billion (EUR 30.4 billion) in 2005, the company is a market leader in medical diagnostic imaging and patient monitoring systems, energy efficient lighting solutions, personal care and home appliances, as well as consumer electronics. News from Philips is located at www.philips.com/newscenter.

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