Philips Launches Personal App to Measure Heart Rate and Breathing Rate

Royal PhilipsRoyal Philips (AEX: PHI, NYSE: PHG) launches a personal App for iPad 2 that measures your heart rate and breathing rate remotely, simply by using the iPad 2 camera. This breakthrough technology allows people to measure heart and breathing rates in an easy and unobtrusive way at home*.

How it works
Your heartbeat causes small changes in the color of your face. These changes are not visible to the eye, but with advanced software the iPad 2 camera detects these 'micro-blushes' to measure your heart rate. When you breathe, your chest moves up and down. With advanced software, the iPad 2 camera tracks the movement of your chest to measure your breathing rate.

The App offers iPad 2 users the possibility of simply measuring their heart rate and breathing rate in the comfort of their home*. The App offers the option to immediately share your results via Facebook, Twitter or e-mail.

Promising technology
Philips has been developing this camera technology for three years. Although the concept is simple, calculating multiple parameters, such as heart rate and breathing rate, from real time video images is a major technical challenge. Philips has been able to overcome these challenges by using advanced algorithms and draws on its deep in-house expertise in optics, video and signal processing. Philips believes that this breakthrough innovation has wide market potential for Philips. In addition, Philips is making this technology available for licensing in selected application domains.

For more information and an introduction video about the App, please visit:
http://www.vitalsignscamera.com

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* The App is not intended for diagnosis or for clinical measurements, monitoring or decision making. Measurements and statistics are provided for entertainment purposes only.

About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people's lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of "sense and simplicity." Headquartered in the Netherlands, Philips employs over 120,000 employees with sales and services in more than 100 countries worldwide. With sales of EUR 22.3 billion in 2010, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in male shaving and grooming, portable entertainment and oral healthcare.

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