Philips Shows Innovative Ways to Finance and Manage Medical Technology at ECR 2008

Royal Philips ElectronicsRoyal Philips Electronics (NYSE: PHG, AEX: PHI) today highlighted its leadership in the financing and management of medical technology solutions at the European Congress of Radiology (ECR) in Vienna. Eric-Jan Rutten, General Manager of the company's Professional Healthcare Solutions division in EMEA, used the congress's hospital management symposium as a platform to argue that change in the way medical technology is provided to hospitals is essential to improve patient care whilst managing costs.

"Innovation in technology is at the heart of our business, but it's innovation in how we provide that technology to our customers that sets us apart from the competition," said Eric-Jan Rutten. "Like our customers, we measure our success on the impact of our technologies on patient outcomes. That's why we work alongside our customers, enabling them to share business risk and ultimately build better solutions for today’s healthcare challenges."

Through its recently introduced "Pay per Use" approach, Philips Healthcare shares the risk associated with patient examinations or patient volume with the customer. In addition, its "Managed Services" model incorporates a commitment from the company to keep technology up-to-date over a fixed period, ensuring the customer is always working with the latest technology. The result is flexible, tailored and reliable business solutions for customers.

At ECR 2008, Philips Healthcare also unveiled the HD7, a new ultrasound system that incorporates the most useful features and capabilities of a top end system within an affordable, compact, mobile unit which can be used for a wide range of clinical applications including obstetrics, urology and cardiology. The company also launched the MammoDiagnost DR, Philips Healthcare's new digital solution for mammography, as well as unveiling for the first time in Europe a new ultrasound transducer designed specifically to address the challenges of scanning obese patients.

Eric-Jan Rutten, General Manager of Professional Healthcare Solutions, Global Sales & Service International, Philips Healthcare, will be speaking at the hospital management symposium at ECR 2008, taking place on Saturday 8th March, 08:30 - 13:30.

Philips Healthcare will also be hosting two symposiums at ECR 2008:
Healthcare Simplified with MR and CT, Sunday 9th March, 12:30 – 13:30, room R2
Exciting advances in ultrasound - new clinical opportunities, Sunday 9th March, 14:00 – 15:30, room R2

About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a global leader in healthcare, lighting and consumer lifestyle, delivering people-centric, innovative products, services and solutions through the brand promise of "sense and simplicity". Headquartered in the Netherlands, Philips employs approximately 123,800 employees in more than 60 countries worldwide. With sales of EUR 27 billion in 2007, the company is a market leader in medical diagnostic imaging and patient monitoring systems, energy efficient lighting solutions, as well as lifestyle solutions for personal wellbeing. News from Philips is located at www.philips.com/newscenter.

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