iPLATO Partners with T-Mobile Czech Republic

iPLATOiPLATO Healthcare, the leader in mHealth, announced a partnership with T-Mobile for marketing and distribution of its market leading mHealth services across the Czech Republic. This co-branded proposition will allow hospitals, clinics, pharmacies and pharmaceutical companies to offer high quality mobile phone enabled health services to their patients and customers. This partnership follows the launch of iPLATO's first customer in the Czech Republic - Lexum European Eye Clinic - earlier this year.

"We are pleased with the reception of our new service" said Dr. Peter Ivančák PhD., CEO of Lexum in April 2010. "It is not every day that we in healthcare IT get to launch services that are so tangible and obviously beneficial to the patient. With 77% of our patients' mobile phone numbers recorded on our patient administration system we are already reaching most of our patients via the mobile channel. As a result of the early success at the Lexum Clinic in Prague, we aim to expand the iPLATO service across our clinics in the Czech Republic. Within our commitment to offering a top quality experience to our patients we are looking forward to working with iPLATO to lead the development of mobile health services in Central and Eastern Europe."

"Together with T-Mobile we hope to accelerate the growth of mHealth across the Czech Republic," says Tobias Alpsten, Managing Director at iPLATO. "High mobile penetration - by far the highest in central and eastern Europe " makes the Czech Republic a very good environment for innovation in mHealth. Following our strategy to develop world class mHealth tools in partnership with local health and care organisations such as Lexum we hope to work with the Czech government on improving health through mHealth Hubs and creating employment in this growth sector."

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About the T-Mobile
T-Mobile Czech Republic has been operating in the Czech market since 1996. As of 30 September 2010, nearly 5.5 million customers were using T-Mobile services.

T-Mobile operates a public mobile communications network on the GSM and UMTS standards. Since 1 January 2008, T-Mobile has been providing high-speed internet connection services based on ADSL technology and offering voice services via a public fixed-line electronic communications network. In 2009, T-Mobile extended its portfolio to include the ICT services and as of November 2010, the operator also offers the satellite T-Mobile TV.

Since its establishment, the company has placed emphasis on the quality of offered services, excellent customer service and proper conduct towards business partners, employees and the environment. T-Mobile received, among other awards, the VIA Bona 2009 award for the involvement of its employees in philanthropic and volunteer activities.

T-Mobile is a member of the international telecommunications group Deutsche Telekom. Thanks to the group's international presence, customers can count on the worldwide availability of their favourite services and take advantage of unified, favourable prices of calls when abroad.

About iPLATO
iPLATO Healthcare is an innovation company dedicated to mobile health since 2006. iPLATO's evidence based mobile health solutions have proven to improve patient access to healthcare, to enable powerful health promotion targeted at people at risk and to support people with long term conditions.

Serving millions of patients and thousands of healthcare professionals every day iPLATO has emerged as the leader in mobile health. Across this network the company is running campaigns to promote smoking cessation, weight loss, childhood immunisation and pandemic awareness as well as mobile disease management services for people with diabetes, hypertension, epilepsy and HIV.

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