Lexum European Eye Clinic, a network of private ophthalmology clinics in the Czech Republic, announced that its patients in Prague are benefiting from receiving appointment reminders and health information via text message. Launched in March the new mobile health service is already proving popular with patients who appreciate the convenience and speed of interacting with their eye doctor via their mobile phone.
Lexum European Eye Clinic is the first user of iPLATO Patient Care Messaging in the Czech Republic. As a leading network of private ophthalmology clinics the primary objective with the new mobile service is to enhance the patient experience and to streamline patient interaction before and after operation. iPLATO Patient Care Messaging, the world's leading platform for mobile health promotion already used by more than 700 healthcare organisations, was provided in cooperation with T-Mobile.
"We are pleased with the reception of our new service," says Dr. Peter Ivančák PhD., CEO of Lexum. "It is not every day that we in healthcare IT get to launch services that are so tangible and obviously beneficial to the patient. With 77% of our patients' mobile phone numbers recorded on our patient administration system we are already reaching most of our patients via the mobile channel. As a result of the early success at the Lexum Clinic in Prague, we aim to expand the iPLATO service across our clinics in the Czech Republic. Within our commitment to offering a top quality experience to our patients we are looking forward to work with iPLATO to lead the development of mobile health services in Central and Eastern Europe."
"Mobile penetration in the Czech Republic surpassed 130% already in 2008," says Jiří Orlík, iPLATO's Czech Head of Technology. As the mobile telecommunications hub of Central and Eastern Europe it was always a question of time before this market got into mHealth. We are delighted to work with Lexum European Eye Clinic and T-Mobile to launch the first generation mobile health services in the Czech Republic. We are looking forward work with our partners across the world to develop many more generations of mHealth services to support patients in achieving longer, healthier lives."
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- iPLATO's Profile
About Lexum
Lexum European Eye Clinic network is the biggest private ophalmological health care institution in the Czech Republic. The clinic was founded in 1993 by group of physicians practicing at IInd Eye clinic, General Teaching Hospital and 1st Medical School, Charles University in Prague.
Lexum specializes mainly in all types of refractory accommodation defects, including myopia, hypermetropia, and astigmatism, additionally cataract surgery and retinal and corneal surgery. The clinic successfully performed more than 95 000 ophthalmologic surgeries yet.
The clinic is equipped by the most up to date techniques available, medical team is formed out of top internationally recognized professionals in the field of ophthalmology.
The clinic is also functioning as a well established teaching centre regularly visited by specialists from abroad. Lexum clinic medical team puts emphasis on patient information and co operation.
Lexum clinics reside in Prague, Brno, Ostrava and Czech Budejovice.
Beginning January 2009, following merge with Intermedica, the largest eye clinic network in Poland, Lexum extended its activities also to Poznan, Krakow and Szczecin.
About iPLATO
iPLATO Healthcare is a European innovation company dedicated to mobile health since 2006. iPLATO's evidence based mobile health solutions have proven to improve patient access to healthcare, to enable powerful health promotion targeted at people at risk and to support people with long term conditions.
Serving millions of patients and thousands of healthcare professionals every day iPLATO has emerged as the leader in mobile health. Across this network the company is running campaigns to promote smoking cessation, weight loss, childhood immunisation and pandemic awareness as well as mobile disease management services for people with diabetes, hypertension, epilepsy and HIV.
iPLATO Healthcare's mission is to, in partnership with healthcare professionals and provider organisations, support patients in achieving longer, healthier lives.