Simply Connect and Content Guru Awarded a Place on the NHS England Health Systems Support Framework for Social Prescribing

Simply Connect Solutions LtdSimply Connect, the digital social prescribing platform and its partner Content Guru, leader in cloud communications solutions, have together been awarded a place on the 2021 NHS England Health Systems Support Framework (HSSF) for social prescribing(1).

Social prescribing is when health professionals refer patients to support in the community, in order to improve health and wellbeing. This recognises the fact that many conditions are best treated in non-medical ways, such as by referral to a supported sports or activity organisation. Social prescribing is becoming especially important as a result of the coronavirus pandemic, which has left large numbers of people experiencing problems including social isolation and financial anxiety, which often cause them to reach out to the National Health Service (NHS) for help.

HSSF provides a quick and easy way for NHS England organisations to procure services from approved suppliers whose solutions enable digital and service transformation. In particular, the framework focuses on services that support an integrated model of care, delivering a patient-focused, intelligence-led health and care management system.

Content Guru and Simply Connect have been awarded places on the new HSSF social prescribing lot, which itself forms part of NHS England's national strategy to move to an integrated care model.

Content Guru is working with Simply Connect to help General Practitioners implement social prescribing through a combination of Content Guru's storm® cloud communications services and Simply Connect's digital social prescribing platform. The joint solution allows GPs, health professionals, and support agencies to quickly refer people to a social prescribing link worker, or directly into verified community services. The solution enables personalised social prescriptions, detailed case management and wellbeing monitoring, outcomes reporting and a public-facing online portal for self-referrals.

Martin Taylor, Deputy CEO and Co-Founder at Content Guru, commented: "As an established HSSF framework supplier, we look forward to expanding into the emerging field of social prescribing, which is an important part of providing holistic care. Together with our platform delivery partners at Simply Connect, we are excited to support the development of services that support ultra-personalised health and care. I hope that increasing numbers of NHS organisations who already use Content Guru's storm communications services will take advantage of this new opportunity to add social prescribing to their portfolios, quickly and easily."

Sirinda Bhandal, CEO and Founder of Simply Connect, added: "Being awarded a place on HSSF is testament to our commitment to developing a best-in-class digital platform aimed at enabling the NHS to achieve its goal of at least 900,000 people referred to social prescribing by 2023/24(2). We know the NHS is under immense pressure and the pandemic is taking a real toll on our mental and physical health. By offering a personalised care approach to complement existing interventions, we help to reduce reliance on statutory services, by supporting people to live healthier, happier lives.

"Working with Content Guru will enable us to expand our relationships with healthcare providers, as they already have strong foothold and much experience in the sector. Looking forward, we're committed to working towards our vision of supporting access to personalised care through a social prescription and helping create healthier, happier lives for everyone."

About Simply Connect

A trailblazer and Market Leader in the social prescribing field and the provision of digital platforms to support community services. With a well-established network of community service providers across the UK, we provide direct community referral routes for health and social care staff. We are company with a conscience and work hard to make a difference to people's lives by giving people and patients more choice to support their own health and wellbeing and be more connected and supported in their homes and their community.

For more information visit https://www.simplyconnectsolutions.co.uk

About Content Guru

One of the world's largest suppliers of cloud contact centre infrastructure, Content Guru's award-winning Customer Engagement and Experience solutions are used by hundreds of prominent enterprise and government organizations across the globe.

Content Guru's cloud-native omni-channel CCaaS solution, storm®, offers virtually limitless scalability, unmatched integration capabilities and industry-leading AI. storm is deployed in mission-critical applications across Europe, the US and Asia-Pacific, in sectors ranging from finance and healthcare through to government and utilities. Customers relying on storm include NHS England, Sussex Partnership NHS Foundation Trust and Belfast Health and Social Care Trust.

1. https://www.england.nhs.uk/hssf/supplier-lists/#patient-empowerment-and-activation
2. https://www.england.nhs.uk/personalisedcare/social-prescribing/

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