Manhattan Research, a healthcare marketing information and services firm, revealed emerging trends of European physicians in Germany, Spain, Italy, France and the United Kingdom. The country-specific insight and data are based on the comprehensive telephone-based research study Taking the Pulse® Europe v5.0, conducted among more than 1,000 European practicing physicians. Register to receive a complimentary white paper entitled "Taking the Pulse Europe: Opportunities for Physician Marketing in the Networked Economy" as well as an overview webcast available for download (details below).
In addition to comprehensive views of the major markets collectively in Europe, country-specific segmentations are now available to Manhattan Research clients. "Given the marketing focus of our global clients to acquire and retain their target physician audience on a regional and country basis, we have continued to expand our foundation of research," states Joe Farris, Chief Operating Officer of Manhattan Research.
He continues, "Although the vast majority of physicians in the major European markets are online, we continue to see unique strategic opportunities emerge, largely driven by cultural differences and technology offerings at the country level. Simply stated, an overlay of the U.S. approach does not fit the European markets."
In addition to a robust analysis by individual countries, the technology and information seeking preferences of European physician specialties are available immediately to subscribing clients. Included is a detailed analysis of General Practitioners, Pediatricians, Cardiologists, Dermatologists, Infectious Disease Specialists, Obstetricians/Gynecologists, Psychiatrists, Rheumatologists, Surgeons, and Oncologists.
To register for the white paper and download the webcast:
- Visit www.manhattanresearch.com/euphysicians.aspx
- Email This email address is being protected from spambots. You need JavaScript enabled to view it.
- Call +1.888.680.0800
Research Topics Covered
Internet use and experience by location and frequency, email, mobile technology (PDA), electronic prescribing, electronic CME, professional activities conducted online, future interest in web-based communication systems, physician websites, portals and search engine usage, visits to pharmaceutical-owned websites, web-based sample systems for Rx products, participation in electronic detailing (edetailing).
About Manhattan Research Products and Service
In addition to Cybercitizen® Health Europe, Manhattan Research conducts five annual research studies among consumers and physicians in the United States and in Europe. These studies include Cybercitizen® Health US, Taking the Pulse® Europe, Taking the Pulse® US, ePharma Physician®, and ePharma Consumer®. Each study serves a unique purpose and focuses on specific aspects of information technology adoption. Broad consumer and physician research is complemented by targeted analysis among more than 50 consumer therapeutic segments and 25 physician specialist segments. For further information, please visit www.manhattanresearch.com