The COCIR New Code, setting the standard for member companies in their interactions with healthcare professionals, preannounced in May 2014, is now enforced since 1 January 2015. It contains additional guidance on topics such as public procurement of medical technology, industry support of third party conferences, provision of educational grants and interactions with independent third parties (e.g. agents, distributors and consultants). Gifts, hospitality, demonstration and evaluation of equipment are additional aspects that have also been updated.
This New Code as well as a full package of supporting materials, including Questions and Answers and Do's and Don'ts, is now available in 6 languages: English, Dutch, French, German Italian and Spanish. Those additional materials will help in supporting its enforcement.
In addition, an interactive E-learning tool will soon be available in those same languages in order to improve knowledge and understanding of the key principles contained in this Code.
Nicole Denjoy, COCIR Secretary General says: "We were the first ones to make an E-learning tool available last year, completely free of charge to both COCIR members and stakeholders. Our full package of supporting materials will help test and improve knowledge of the key principles followed by our industry, including practical applications. By updating such a useful package, synchronized with our New Code of Conduct, we want to continue supporting our members by facilitating their relationships with healthcare professionals."
About COCIR
COCIR is the European Trade Association representing the medical imaging, health ICT and electromedical industries. Founded in 1959, COCIR is a non-profit association headquartered in Brussels (Belgium) with a China Desk based in Beijing since 2007. COCIR is unique as it brings together the healthcare, IT and telecommunications industries.