Tobii Assistive Technology Named CES Innovations 2014 Design and Engineering Award Honoree

Tobii Assistive Technology, a division of the Tobii group, the global market leaders in eye tracking, today announced its recognition as an International CES Innovations 2014 Design and Engineering Awards Honoree. The company was awarded in the Accessible Technologies category for its newly launched EyeMobile solution. Tobii EyeMobile provides individuals afflicted with spinal cord injury, muscular dystrophy, arthritis and other demobilizing conditions with hands-free access to the full functionality of Windows 8 tablet devices, allowing them to live richer, more independent and fulfilled lives. The mobile nature of tablets combined with the eye-tracking capabilities of EyeMobile allows users to enjoy full tablet functionality anywhere, anytime. The compact device easily mounts to a wheelchair or can be customized to fit different user scenarios.

"We are grateful to CEA for this recognition of the Tobii EyeMobile and for helping us continue to raise awareness of the need for greater technology accessibility," said Oscar Werner, president of Tobii Assistive Technology. "As accessibility continues to gain attention in the consumer electronics space, we are proud to be at the forefront, delivering innovative solutions to enable everyone - including people with mobility challenges – to experience the thrill of consumer electronics."

Following the news of this announcement, Tobii Assistive Technology has also significantly reduced the price of the Tobii EyeMobile solution to $2,345 to make the device more obtainable for those who need it the most. Tobii PCEye Go, the eye-tracking peripheral that powers the EyeMobile solution and that can be used on laptop and desktop PCs, has also been reduced to $1,995. Tobii believes that this will help improve the quality of life for individuals with spinal cord injuries and other mobility challenges as they now can access computers and tablets, surf the web and even pursue an education or a career.

The prestigious Innovations Design and Engineering Awards are sponsored by the Consumer Electronics Association (CEA®), the producer of the International Consumer Electronics Show, the global gathering place for all who thrive on the business of consumer technology. CEA has been recognizing achievements in product design and engineering since 1976.

The Innovations entries are judged based on the following criteria:

  • Engineering qualities, based on technical specs and materials used.
  • Aesthetic and design qualities, using photos provided.
  • The product's intended use/function and user value.
  • Why the product deserves the Innovations award, including specifics regarding its unique/novel features and features that consumers would find attractive.
  • How the design and innovation of this product directly compare to other products in the marketplace.

"For nearly a decade, Tobii's accessibility products have helped thousands of people with disabilities throughout the world, but the opportunities with eye tracking go far beyond specialized usages," said Henrik Eskilsson, CEO of Tobii Technology. "Tobii is leading eye-tracking innovation and will soon make it a part of computer interfaces through hardware integration into mainstream consumer computers and through super-efficient, adaptive and fun user experiences."

About Tobii Technology
Tobii Technology is the global leader in eye tracking and gaze interaction. Tobii delivers comprehensive, market leading eye-tracking solutions and OEM components for applications such as computers, gaming and vehicles. Tobii has accelerated the development of gaze interaction in personal computing, transformed research in many fields and enabled communication for thousands of people with special needs. Founded in 2001, Tobii continues to achieve rapid annual growth and receive awards and recognition for its accomplishments. Based in Sweden, Tobii has a global presence, with offices in the U.S., China and Norway, as well as a worldwide network of resellers and partners.

About Tobii Assistive Technology
Tobii Assistive Technology, a division of Tobii Group, is the leading provider of eye tracking assistive technology hardware and software for those with communication and mobility impairments. Harnessing Tobii's award-winning eye tracking technology, Tobii Assistive Technology has been helping thousands of individuals with disabilities such as autism, cerebral palsy, Lou Gehrig's disease (ALS), muscular dystrophy, Rett syndrome and spinal cord injury lead fuller, richer lives. For nearly a decade, the company has stood at the forefront of assistive technology and continues to push the boundaries of what's possible to deliver the most advanced, effective and empowering communication and computer access tools available.

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