Health 2.0 is fundamentally about creating appropriate consumer and professional content using search, communities and tools, and using those tools to enhance the patient-physician relationship. The phenomenon has exploded in importance in the last three years, and now, Health 2.0 will be discussed and demonstrated in Europe.
Health 2.0 Europe will be a unique conference, it will integrate the best of European web/mobile based technologies, and compare, contrast and contextualize them with leading examples of Health 2.0 from North America. We'll be seeing what works in the context of Europe's evolving health care systems, whether there are commonalities across European systems that can lead to economies of scale (or not!) and what the "boundary-less" online world means for consumers and physicians working in distinct health care systems.
Conference organisers will be using the familiar format of "rapid-fire" technology demos, deep-water discussions, provocative keynotes, and a little bit of Health 2.0 sizzlebut, "localized" for Europe. Therell also be a presentation of the latest thinking about Health 2.0 in the European context, special videos, an unconference session, the introduction of new companies at Health 2.0 Europe's Launch!, great networking parties, and much, much more to keep you very stimulated for a day and a half in Paris.
The panels and topics will include:
- Search & contentHow does the best of vertical search technology resonate in a world where government programs provide significant amounts of health content?
- Patient social networksThe advancement and popularity of patient communities online is an international phenomenon.
- Physician social networksIn the US physician social networks are in some aspects replacing the function of traditional physician professional organizations.
- Consumer tools are the third leg of the Health 2.0 stool. Some of the most sophisticated drug, condition and treatment tools are giving patients as much if not more information than their physicians. Their use is already controversial in the US, but how is it playing out in different medical cultures across Europe?
- Patients and physicians communicating onlineSome of the most successful use of primary care EMR is in different European nations, and some have been able to integrate direct services to consumers, while others have stalled in their attempts. Meanwhile, largely apart from EMR use in the US, a new generation of online care services is developing rapidly. How will this play out in the European context?
- Privacy, data, trust, and Health 2.0Europe has restrictive privacy laws and at least one major initiative has largely been held back because of complaints from privacy advocates. What does that mean for emerging Heath 2.0 companies in Europe, and what can we expect for the future?
- The government view pointHow does Health 2.0 fit into the various national IT strategies for EMRs, PHRs and national health and wellness?
- Industry and hospital organizationsHow does Health 2.0 fit into the communication strategy of a traditional healthcare player? Is Europe following in the footsteps of North America or paving its own way?
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