Opinion Article by Mark Venables, Chief Executive, Highland Marketing.
NHS technology provider C2-Ai has been recognised at four high-profile UK healthcare and technology awards on a single night, after surgical teams across dozens of hospitals delivered significant impact for patients on waiting lists.
Surgeons say they are revolutionising how NHS waiting lists are managed with the help of the UK company’s technology, which is providing staff with an unprecedented understanding of the risks facing every individual patient.
The largest ever single Better Meds project to date will bring Catalan Health Service's (CatSalut) ambition for providing integrated care via a patient and data-centric longitudinal electronic health record one step closer as it establishes its vendor-neutral health data platform and medication management system, which will eventually be available across the whole of Catalonia.
The Sussex Pathology Network has chosen Clinisys for a laboratory information system (LIMS) that will help its labs to collaborate, building on the supportive relationship that developed during the COVID-19 pandemic.
A single, hosted instance of WinPath Enterprise will replace the existing four live LIMS systems in use at the three trusts and seven laboratories within the network, of which two are at the end of their life.
Bayer and Inselspital, Bern University Hospital, an internationally renowned university hospital in the capital of Switzerland, have signed an agreement under which Inselspital will introduce Bayer's new medical imaging platform Calantic™ Digital Solutions to its radiology suite. 
Royal Philips (NYSE: PHG, AEX: PHIA), a global leader in health technology, today announced the results of a health economic analysis published in the Journal of NeuroInterventional Surgery (JNIS) that show an innovative approach to the stroke care pathway reduced costs by an average of EUR 2,848 (~USD 3,120) per patient. The retrospective analysis looked at data from the controlled single-center ANGIOCAT clinical trial conducted at the Vall d’Hebron University Hospital Stroke Unit (Barcelona, Spain) NHS trusts need a lot of technology, but they face complex, structural challenges when it comes to procurement, and these tend to work against smaller companies and innovation. The Highland Marketing advisory board met recently to discuss the issues and the role of marketing.