Doctors 2.0 TM & You and Creation Healthcare have announced a research partnership that will reveal for the first time how healthcare professionals (HCPs) discuss cardiovascular disease and treatments using public social media channels. The research is being conducted using Creation Pinpoint, the world's first social media monitoring tool dedicated to studying public conversations among HCPs, and will be presented at Doctors 2.0 & You in Paris, June 6 - 7, 2013.
Denise Silber, President of Basil Strategies, founders of Doctors 2.0 TM & You, said: "We are very excited about the research partnership between Creation Healthcare and Doctors 2.0 TM & You which will bring our participants original data about physician commentary in the cv therapeutic area. And there will be a real benefit to Creation Healthcare to have so many of the world's most engaged healthcare social media people on hand to discuss and communicate the results in Paris in June."
Daniel Ghinn, CEO, Creation Healthcare, said: "Learning from digital conversations between doctors is increasingly important to all healthcare stakeholders. Since Doctors 2.0 & You is the leading congress on digital trends among physicians, it is the perfect setting to share the unique findings of this research partnership with those who will benefit from it."
Initial outputs from the research indicate that among tens of thousands of conversations among HCPs about cardiovascular topics over social media, the most popular topics are MI (myocardial infarction, heart attack), followed by discussions around prevention of heart disease. The topic of heart failure has seen the greatest increase in conversations among HCPs over the past 12 months.
The full research results presented at Doctors 2.0 TM & You will feature in-depth analysis including:
- Who are the most influential doctors worldwide in cardiovascular disease?
- Geographical analysis of topics and influential HCPs
- Key areas of conversation and trends over time
- Breakdown by cardiovascular disease types
- Analysis of discussions about treatments
About Doctors 2.0 TM & You
Doctors 2.0 TM & You, organized by Basil Strategies digital health consultancy, is the only international congress devoted to the understanding of how physicians use New Technologies, Web 2.0 tools, Social Media to communicate with colleagues, patients, payers, pharmaceutical companies, public agencies. The 3rd annual congress will take place in Paris on 6-7 June 2013.
About Creation Healthcare
Creation Healthcare is the research and training consultancy to the healthcare industry for the digital age, advising the world's largest pharmaceutical and healthcare organizations. Established in 1998, the company has offices in London, New York and Tokyo, and the company's consultant team spans 20 countries.