Head Marketing & Communications

Location: Erlangen, Germany
Job Type: Full-Time
Employer: Siemens Healthineers
Do you want to help create the future of healthcare? Our name, Siemens Healthineers, was selected to honor our people who dedicate their energy and passion to this cause. It reflects their pioneering spirit combined with our long history of engineering in the ever-evolving healthcare industry.

We offer you a flexible and dynamic environment with opportunities to go beyond your comfort zone in order to grow personally and professionally. Sound interesting?

Then come and join our global team as Global Head of Marketing & Communications. Together with the CS CRM leadership team you will be the owner and primary driver of market creation, sales enablement, and CS top and bottom-line growth in the core as well adjacent services with Regions, Zones and Countries and Business Areas.

Choose the best place for your work - Within the scope of this position, it is possible, in consultation with your manager, to work mobile (within Germany) up to an average volume of 60% of the respective working hours.

Your tasks and responsibilities

  • You manage the Customer Services Marketing & Communications Team with direct management responsibility for the Marketing team as well as the Communications team lead
  • You develop long-term global brand marketing & communication strategies for Customer Services in line with the overall Siemens Healthineers strategy
  • You are responsible for managing and coaching the entire activities of the CS MK&CC teams
  • You manage the Marketing & Communication activities of Customer Services towards end to end customer centricity, design collaterals and on-site as well as digital events to maximally enable sales
  • You operationalize the Marketing & Communications strategy in our classic business and help build new global brands in the new adjacent service areas
  • You accelerate the implementation of digital marketing and the use of social media
  • You own the CS marketing plans and oversee the execution of communications collateral, events and marketing campaigns
  • You analyze the performance of marketing & communication campaigns/ activities
  • You derive insights from marketing reports to help other departments make decisions
  • You own a selected spectrum of Marketing and Communications activities, ranging from leadership communication to being responsible for selected Marketing and Communications topics as a key expert
  • You manage the global CS Marketing & Communications budget in close collaboration with the Head of Communications
  • You are a key partner to the global CS Business Management, Product Management and Sales Operations teams as well as to all CS country organizations
  • You build and maintain meaningful relationships with global M&S as well as the M,S & C partners in all Business Lines, Horizontals and countries

To find out more about the specific business, have a look at https://www.siemens-healthineers.com/products-services

Your qualifications and experience

  • You have a degree in marketing, communications, or related discipline
  • You have many years of relevant experience in a directly related field and successful demonstration of key responsibilities and knowledge as presented above
  • You demonstrate and apply advanced knowledge of concepts, practices, and procedures for area managed and expert knowledge of other areas in the company and how they interact
  • Ideally you demonstrate advanced understanding and application of management approaches for work direction, motivation, and performance management
  • You have an in-depth Marketing background, Communications background is welcome
  • You have a good understanding of Digital Marketing and the use of Social Media
  • You have proven knowledge of the customer service portfolio and support processes and are familiar with common project management skills and tools
  • Ideally you have Sales and/or customer experience

Your attributes and skills

  • Since you are interacting with international customers, excellent English language skills are necessary, German language skills are of advantage
  • Since this job includes all countries with a wide range of different cultures and requirements, experience of working with different cultures and working in multi-cultural teams is important
  • You have very good presentation skills in the customer/marketing environment, and you show team orientation, communication skills and customer orientation
  • You have good analytical skills and like to understand content and contexts in detail
  • Willingness to travel is expected
  • You will be working with our proven and new services portfolio where curiosity to understand and learn new things every day is key

Apply for this job

Siemens Healthineers is a leading global medical technology company. 66,000 dedicated colleagues in over 70 countries are driven to shape the future of healthcare. An estimated 5 million patients across the globe benefit every day from our innovative technologies and services in the areas of diagnostic and therapeutic imaging, laboratory diagnostics and molecular medicine, as well as digital health and enterprise services.

Post your job offer now to start hiring the best digital health talent! For further information, please contact us.

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