Digital Manager

Location: Basel, Switzerland
Job Type: Full-Time
Employer: Abbott
To lead and drive Digital, Social and eCommerce initiatives, delivering ROI and competitive advantage and differentiation in line with Abbott's business and customer engagement strategies.

Core Job Responsibilities

  • Lead digital marketing teams, regions and affiliates with best in class and effective technology solutions.
  • Ensure the digital program design allows ease of access, SEO, navigation and usability and most importantly engagement.
  • Ensure all digital technology and systems are fully monitored, continuously improved KPIs, usability and are secure from hacking and meet legal, medical, and regulatory and brand requirements.
  • Apply advanced digital technology to support multichannel communication programs and added value communication strategies
  • Evaluate, monitor and produce reports including KPIs for CRM (and email marketing) strategies.
  • Ensure the systems can support data selection required.
  • Ensure ROI is facilitated through digital technology.
  • Improve ROI and customer lifetime value across all campaigns.
  • Work closely with customer experience and insight manager to ensure customer insights are used to shape digital technology design and activation.
  • Support the marketing TAs in developing digital assets as part of the multichannel and marketing plan, in collaboration with the digital manager.
  • Implement the Digital Review Board (DRB) process, lead the DRB and consolidate the governance to ensure that local and global digital assets are fully compliant and meet high quality standards.
  • Ensure the mapping of customer journeys, conduct UX tests and apply to the design of digital assets to achieve optimal user experience
  • Liaise closely with other departments and engage stakeholders to ensure the customer centric approach and tools are fully embedded across all integrated digital assets, and ensure ROI is demonstrated.
  • Ensure maximum use of personalization to deliver relevant messages via the digital channels to the right target at the right time.
  • Plan and manage engagement strategies to support lead nurturing, conversion, retention
  • Collaborate with Digital Manager, Marketing EM and local digital managers to interpret and leverage data to ensure optimal performance of content and campaign results.
  • Define and drive set of customer centric marketing deliverables (toolkits, guidelines, and best practices) to help business to leverage their capabilities.

Minimum Education

  • Professional Diploma in Digital, Marketing, IS/IT
  • Economics/business university degree (masters equivalent) or scientific degree with strong business acumen preferred but not essential if proven experience matches.

Minimum Experience/Training Required

  • Proactive and can-do and assertive attitude is a must with proven track record of driving digital within a business.
  • 3-5 years of international experience in Digital / eCommerce (company or consultancy),
  • Strong capability and understanding of digital technologies (Web, mobile, social, eCommerce, Internet of Things, CRM, Call Center, Augmented reality, Virtual reality, Artificial Intelligence, etc)
  • Continuously getting up to date with the digital innovations
  • Experience in the healthcare and pharma and emerging markets as a plus
  • Highly analytical, excellent communication skills
  • Experienced in project management, high level business English
  • Team player, innovative, proactive, solution oriented, customer focused, business acumen
  • Language requirement: Fluency in English, additional languages are a plus

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About Abbott
Abbott is a global healthcare company devoted to improving life through the development of products and technologies that span the breadth of healthcare. With a portfolio of leading, science-based offerings in diagnostics, medical devices, nutritionals and branded generic pharmaceuticals, Abbott serves people in more than 150 countries and employs approximately 99,000 people.

Post your job offer now to start hiring the best digital health talent! For further information, please contact us.

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