Hosted by trade associations AXREM and the British Healthcare Trades Association (BHTA), 'The Future of MedTech - Innovating for Tomorrow', will allow delegates to engage with speakers from the government, NICE, MHRA, and the NHS.
Held at the Mercure Northampton on 13 May 2025, conference organisers have now confirmed health tech specialist agency Highland Marketing as the headline sponsor.
Sally Edgington, chief executive officer, for AXREM, said: "The Future of MedTech conference is a new opportunity for innovators in the sector to engage in close dialogue on key issues at the centre of policy; matters that affect a sector that contributes so much to both the UK economy and health and care services.
"We are pleased to welcome Highland as the lead sponsor of this event, an organisation known for helping health tech companies to propel success stories of innovation, and to scale their success." Confirmed speakers include David Lawson, director of medical technology and innovation at the Department of Health and Social Care; Heidi Barnard, head of sustainability at NHS Supply Chain; and Huw Shurmer, AXREM chair.
"We are proud to partner with AXREM to bring together industry leaders and policymakers to explore advancements that will shape the future of medical technology. This is a must-attend event for anyone committed to improving patient outcomes and driving progress in healthcare," said David Stockdale, chief executive officer, British Healthcare Trades Association.
Mark Venables, chief executive officer for Highland Marketing, also said: "The UK has a vibrant health tech sector, which Highland has been a leading champion for more than two decades. We are privileged to be invited to support The Future of MedTech conference, and we look forward to an engaging discussion on furthering innovation in this space."
Organisations wishing to find out more about the conference, including details of how to attend, can register online.
About AXREM
AXREM's member companies supply most of the diagnostic medical imaging and radiotherapy equipment installed in UK hospitals. They work with Consultant Radiologists, Radiographers and Practitioners, Oncologists, and a wide range of healthcare professionals in delivering healthcare to patients using our technologies.Our members have unique knowledge, experience and insight into the workflow and challenges faced by healthcare professionals on a day-to-day basis, which enables us to develop and offer innovative solutions to improve the speed and quality of diagnostic procedures and treatments with our aim of improving patient care.
Although our members operate in a highly competitive commercial environment and in strict conformity with UK laws and regulations, certain issues such as this require focus and resolution on an industry-wide basis.
About the British Healthcare Trades Association (BHTA)
Representing over 400 companies in the healthcare and assistive technology industry, the British Healthcare Trades Association (BHTA) supports its members to help ensure people have access to the right product and service, at the right time, at the right value. All BHTA members are committed to the association's Code of Practice, requiring companies to offer a level of service above and beyond the legal requirements. The BHTA collaborates with members, policymakers, and stakeholders to shape a healthier future for all.
About Highland Marketing
Highland Marketing is a specialist marketing, communications, market access and consultancy agency, focusing on the health tech and med-tech industries. We offer an integrated range of services covering all elements of the marketing mix which help organisations achieve their goals by ensuring their messages are heard, understood, and acted upon by their chosen audiences. Our highly experienced and well-connected team has deep knowledge of health and care technology, strong contacts in the industry, and is well-versed in delivering effective campaigns and content. We support clients across the NHS and EMEA healthcare markets and work with clients looking to expand from the UK into international markets, and with overseas companies looking to enter the UK market.Website: www.highland-marketing.com