Digital Medicine: The Opportunities and Challenges Facing Doctors and Startups

DMEA - Connecting Digital Health9 - 11 April 2019, Berlin, Germany.
Be it preventive healthcare for dementia using intuitive apps, anonymous hospital hygiene inspections using IoT sensors, or VR applications that let hemiplegic patients live an independent life - new products are being presented by numerous eHealth startups at DMEA. They all have a common goal: to make the lives of patients, doctors and nurses easier. However, for startups the road to establishing their innovative products on the health market is often a long one.

"Many doctors see digital medicine the same way as a new drug or treatment method. It is something that has be checked first to see if it actually does what it promises," says PD Dr. Maike Henningsen, a gynaecologist and obstetrician. She adds: "Consequently, eHealth solutions must be evidence-based." However, for startups in particular such an evidence-based approach is not easy, says Vivian Otto, managing director of the eHealth startup Jourvie, which specialises in preventive medicine for eating disorders. "Anyone who wants to be taken seriously in the market needs evidence-based studies, and ideally medical product certification. "With this package they can apply for reimbursement of costs. However, achieving that takes a very long time." Startups in particular often lack the necessary staff and financial resources. That is where a partnership with an established company can offer a solution. For example, partnering with the health insurer AOK Nordost helped Jourvie to bring its digitally assisted preventive programme for early detection of eating disorders among children and young people onto the market.

With the Startup Café, DMEA is providing a platform that brings startups into contact with potential business partners and investors. "Doctors can find information here too, as they often lack a general overview," says Dr. Maike Henningsen. "Apps designed with the help of doctors often have a head start because they are considered trustworthy. But what of other providers? Often, information on what apps can do and who they are for is missing. We need regulations and to be able to compare products in order to assess them properly." Naturally, with startups the question arises as to their long-term viability. "Will they still be in business in a few years time? What happens if they are bought out? What is the story where maintenance is concerned?" This is where doctors and businesses must communicate better. "We need to understand what is driving the other side in its efforts to develop digital medicine in Germany," says Henningsen.

With its comprehensive programme DMEA provides the ideal platform for a corresponding dialogue.

Outline details of timing of events

Day 1 at DMEA (09 April 2019)

  • Congress session: Is Germany about to become World Champion of Digital Health...? (time: 11.30 a.m. - 1.00 p.m. | venue: _Stage A, Hall 1.2)
  • Guided tour of the fair: Tour 1: Digital Health Innovations (time: 2.30 - 3.30 p.m. | venue: Centre Foyer, Hall 3.2 | 4.2)
  • Pitch: mobile health ZONE 1 - Apps and Digitalisation (time: 3.45 - 4.45 p.m. | venue: _Hub 2, Hall 2.2)

Day 2 at DMEA (10 April 2019)

  • Workshop: Certification of Medical devices with a Focus on Usability (time: 09.30 - 10.30 a.m. | venue: _Zuse Room 6, Hall 4.1/7)
  • Congress session: mHealth - The Mobile Revolution in Productive Operations (time: 09.30 - 11.00 a.m. | venue: _Stage A, Hall 1.2)
  • Pitch: mobile health ZONE 2 - Software Solutions (time: 11.30 a.m. - 12.30 p.m. | venue: _Hub 2, Hall 2.2)
  • Guided tour of the fair: Tour 12: Startup meets Corporate (time: 11.30 a.m.- 1.00 p.m. | venue: Centre Foyer, Hall 3.2 | 4.2)
  • Pitch: mobile health ZONE 3 – Solutions for Diagnosis and Practice (time: 1.15 - 2.15 p.m. | venue: _Hub 1, Hall 2.2)
  • Pitch: Digital Health Startup Showcase (time: 2.30 - 3.30 p.m. | venue: _Hub 3, Hall 3.2)
  • Congress session: Tour 18: Apps & Wearables (time: 3.45 - 4.45 p.m. | venue: Centre Foyer, Hall 3.2 | 4.2)
  • Talk: Dr. Digital: What does Digitalisation Have to Offer Medical Practices? (time: 5.00 - 6.00 p.m. | venue: _Stage B, Hall 2.2)

Day 3 at DMEA (11 April 2019)

  • mobile health ZONE 4 - The Future of Digitalisation (time: 11.30 a.m. - 12.30 p.m. | venue: _Hub 2, Hall 2.2)
  • Pitch: Startups in the _Hub: Founders from Different Countries Present Themselves and Their Ideas (time: 11.30 a.m. - 13.00 p.m. | venue: _Hub 3, Hall 3.2)
  • Guided tour of the fair: Tour 30: Mobile Health (time: 2.30 - 3.30 p.m. | venue: Centre Foyer, Hall 3.2 | 4.2)

For further information, please visit:
http://www.dmea.de

About DMEA

DMEA is the successor to conhIT - Connecting Healthcare IT, and represents a strategic evolution of that concept. It aims to mirror the entire digital supply chain including every process along the way. Step by step DMEA will expand into a platform representing every digital field of interest to all players in the healthcare system, both now and in the future. DMEA targets decision-makers in every healthcare sector - hospital managers, IT heads, doctors, nurses, healthcare policymakers and experts in science and research. As an integrated event combining a trade fair, congress, academy and a wide range of interactive formats, it gives participants the opportunity to find out about the latest digital healthcare developments and products, establish industry contacts and acquire high-level qualifications.

DMEA is held by the German Association of Healthcare IT Vendors (bvitg) and organised by Messe Berlin. DMEA is organised in cooperation with the following industry associations: the German Association of Healthcare IT Vendors (bvitg), the German Association for Medical Informatics, Biometry and Epidemiology (GMDS), the German Medical Informatics Professional Association (BVMI). The National Association of Hospital IT Managers (KH-IT) and the Chief Information Officers of University Hospitals (CIO-UK) provide contributions on the subject matter. The three-day event takes place annually on the Berlin Exhibition Grounds.

Most Popular Now

Personalized Breast Cancer Prevention No…

A new telemedicine service for personalised breast cancer prevention has launched at preventcancer.co.uk. It allows women aged 30 to 75 across the UK to understand their risk of developing breast...

New App may Help Caregivers of People Ge…

A new study by investigators from Mass General Brigham showed that a new app they created can help improve the quality of life for caregivers of patients undergoing bone marrow...

An App to Detect Heart Attacks and Strok…

A potentially lifesaving new smartphone app can help people determine if they are suffering heart attacks or strokes and should seek medical attention, a clinical study suggests. The ECHAS app (Emergency...

Philips Foundation 2024 Annual Report: E…

Marking its tenth anniversary, Philips Foundation released its 2024 Annual Report, highlighting a year in which the Philips Foundation helped provide access to quality healthcare for 46.5 million people around...

New AI Transforms Radiology with Speed, …

A first-of-its-kind generative AI system, developed in-house at Northwestern Medicine, is revolutionizing radiology - boosting productivity, identifying life-threatening conditions in milliseconds and offering a breakthrough solution to the global radiologist...

Scientists Argue for More FDA Oversight …

An agile, transparent, and ethics-driven oversight system is needed for the U.S. Food and Drug Administration (FDA) to balance innovation with patient safety when it comes to artificial intelligence-driven medical...

New Research Finds Specific Learning Str…

If data used to train artificial intelligence models for medical applications, such as hospitals across the Greater Toronto Area, differs from the real-world data, it could lead to patient harm...

Giving Doctors an AI-Powered Head Start …

Detection of melanoma and a range of other skin diseases will be faster and more accurate with a new artificial intelligence (AI) powered tool that analyses multiple imaging types simultaneously...

Patients say "Yes..ish" to the…

As artificial intelligence (AI) continues to be integrated in healthcare, a new multinational study involving Aarhus University sheds light on how dental patients really feel about its growing role in...

AI Agents for Oncology

Clinical decision-making in oncology is challenging and requires the analysis of various data types - from medical imaging and genetic information to patient records and treatment guidelines. To effectively support...

'AI Scientist' Suggests Combin…

An 'AI scientist', working in collaboration with human scientists, has found that combinations of cheap and safe drugs - used to treat conditions such as high cholesterol and alcohol dependence...

Brains vs. Bytes: Study Compares Diagnos…

A University of Maine study compared how well artificial intelligence (AI) models and human clinicians handled complex or sensitive medical cases. The study published in the Journal of Health Organization...