The ultimate aim is to maximise the contribution of EU funded research and innovation to sustainable growth and jobs and to tackling the grand challenges facing Europe - for example climate change, energy and food security, health and our ageing population.
This will be achieved by creating a coherent set of instruments, along the whole "innovation chain" starting from basic research, culminating in bringing innovative products and services to market; and also to support non-technological innovation, for example in design and marketing.
For further information, please visit:
http://ec.europa.eu/research/horizon2020/