Manhattan Research, a leading provider of access to physician and consumer opinions on the global healthcare market, reveals today the top pharmaceutical web sites visited by European consumers. Bayer moves into the top spot from last year's ranking at #2. Roche and Pfizer take this year's second and third spots respectively. Top 10 Global Pharmaceutical Corporate Sites Ranked by Number of European Consumer Visitors
1. Bayer
2. Roche
3. Pfizer
4. Novartis
5. Johnson & Johnson
6. GlaxoSmithKline
7. Sanofi-Aventis
8. Schering AG
9. Boehringer Ingelheim
10. AstraZeneca
Source: Cybercitizen® Health Europe v8.0, Manhattan Research, LLC
"In the absence of direct-to-consumer pharmaceutical advertising in European countries, the Internet plays an important role in how healthcare companies communicate with consumers. In 2008, 157 million European adults turned to the Internet for health information, and pharmaceutical marketers are looking to leverage the Internet and other technology to reach and build relationships with these consumers," said Meredith Abreu Ressi, VP of Research at Manhattan Research.
Cybercitizen® Health Europe is a syndicated multi-client study and advisory service focused on key research topics and trends impacting the European consumer health marketplace. The study was fielded online among 4,079 European consumers from the United Kingdom, Germany, Spain, Italy, France, Belgium, Sweden, the Netherlands, Poland, and Portugal. For additional product information, please visit www.manhattanresearch.com/products/consumer/ccheu.aspx.
Related news articles:
- Emerging Trends about European Consumer and Physician Use of New Media
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- How European Consumers Use the Internet for Health Information
- New Study Tracks Physician Internet Usage in Europe
- European Consumers Use of Internet for Pharmaceutical Information
Source: World Pharma News
About Manhattan Research
Manhattan Research, a Decision Resources, Inc. company, is a leading market research and advisory firm for pharmaceutical and healthcare companies. For more information, visit www.manhattanresearch.com.
About Decision Resources, Inc.
Decision Resources, Inc. is a cohesive portfolio of companies that offers best-in-class, high-value information and insights on important sectors of the healthcare industry. Clients rely on this analysis and data to make informed decisions. Please visit Decision Resources, Inc. at www.DecisionResourcesInc.com.