As a technology company that cares about people, Royal Philips (NYSE: PHG, AEX: PHIA) is pleased to continue its support of Breast Cancer Awareness on a global scale. As part of its commitment, Philips aims to offer 10,000 women free mammography testing and highlight the importance of early detection by illuminating an estimated 100 landmarks around the world pink throughout the month of October.
2013 marks the second year of the company's multi-year global Breast Cancer Awareness program. Philips hopes to add meaningful value to the cause in the fight against breast cancer by building on the technology, expertise and passion across its three sectors.
"At Philips, we believe that innovation should be personal, relevant and impactful. This is why our solutions are focused on the needs and expectations of our customers around the world, many of whom are women," says Frans van Houten, Philips Chief Executive Officer, "Through our support of Breast Cancer Awareness, we want to emphasize the importance of early detection. We also strongly believe that research and innovation can change the world when it comes to early diagnosis, treatment and prevention."
Philips will build on its expertise in Healthcare to educate men and women within and outside the organization on the importance of early detection and ways of (self) examination. Philips also aspires to galvanize its employee base of 115,000 employees to raise funds for ground-breaking innovation, by supporting international research in three renowned institutes based across Europe, Asia and North America*.
For further information on Philips' Breast Cancer Awareness program, please visit:
http://www.philips.com/e/breastcancerawareness
*KWF Cancer Institute (Amsterdam, Europe), NUHS Cancer Science Institute of Singapore (Singapore, Asia), The Breast Cancer Research Foundation® (New York, North America
- Philips Healthcare's Profile
About Royal Philips
Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people's lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2012 sales of EUR 24.8 billion and employs approximately 115,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare.