NHS trusts need a lot of technology, but they face complex, structural challenges when it comes to procurement, and these tend to work against smaller companies and innovation. The Highland Marketing advisory board met recently to discuss the issues and the role of marketing.

Researchers at Gladstone Institutes, the Broad Institute of MIT and Harvard, and Dana-Farber Cancer Institute have turned to artificial intelligence (AI) to help them understand how large networks of interconnected human genes control the function of cells, and how disruptions in those networks cause disease.

Nurses and doctors at South Tees Hospitals NHS Foundation Trust have remarked on substantial time savings and safer ways of working, just hours after the go-live of a new digital noting solution.

The deployment of Miya Noting is an important part of the trust's electronic patient record programme, which is responding to urgent priorities faced by clinical teams through the Alcidion modular EPR, Miya Precision.

Clinisys announced that it has acquired Promium, a Bothell, Washington-based, leading provider of laboratory information management systems dedicated to supporting environmental, water, wastewater and other analytical testing laboratories that protect health and safety.

Digital health platform Luscii, market leader in the growing space of virtual hospital wards, has announced a new partnership with digital therapeutic EXI that will allow it to integrate physical activity into its care pathways for the first time.

With over 15 years' experience across 11 markets, and as a partner of NHS England, Luscii provides over 100 different care pathways.

Haut.AI, a SaaS company specializing in artificial intelligence for skin, hair, and wellness analytics, has just announced its new generative AI tech for modeling skin conditions - SkinGPT. This breakthrough in the beauty industry uses AI to create synthetic images and apply skin conditions to input image data. SkinGPT enables users to upload their photos and apply AI to simulate how their skin will change over time when using certain skincare products.

David Hancock, a long-standing expert on the health tech industry with a passion for interoperability, has become an associate of Highland Marketing.

In his new role, David will support clients of the specialist digital health agency that need advice on market entry or positioning, so they can communicate effectively with IT leaders at every level.