ABHI Welcomes Health Tech Specialist Agency Highland Marketing

Highland MarketingHealth technology trade association ABHI has announced that specialist marketing, PR and communications agency Highland Marketing has joined its membership.

Highland Marketing has worked with technology providers throughout the health and care sector for more than two decades, helping to bring innovations to market and raise awareness of the positive impact technologies enable for clinical teams and patients.

The company has built a strong reputation in the sector during that time, providing services and strategic advice to clients ranging from large multi-nationals to UK SMEs. It is also known for developing effective content strategies consumed across multiple channels, and for playing an influential role in communicating stories in the media.

Peter Ellingworth, Chief Executive, ABHI said, "Highland Marketing joins more than 400 health tech companies at ABHI that play important roles in supporting the NHS and trade and industry for the United Kingdom. The UK health tech sector is known around the world for trusted innovation, and I look forward to new collaborations between the Highland team and many of our existing members in raising the visibility of those technologies even further."

The announcement comes at a time when government departments are placing increased importance on the health tech sector as part of the UK economy. This was reflected in the government's very first dedicated med-tech strategy, launched in 2023, which calls for "clearer communication around innovation," in part to allow the NHS to identify innovative technologies that can best support patient outcomes.

Highland Marketing provides a full range of marketing, communications, content, consultancy, and market access services that can help companies in the sector to support this ambition, with a dedicated team focussed entirely on the health tech sector.

A specialist med-tech interest group has also recently been set up within the influential Highland Marketing Advisory Board, which is eager to engage on policy matters in the sector and provide support to companies on issues such as market access.

Mark Venables, CEO at Highland Marketing, said: "Championing the role that health tech can and does play in enhancing how health and care is delivered, is a core mission we share with the ABHI and all its members.

"Many of our team have lived and breathed health tech throughout their careers - working hard to show the difference it can make within the NHS, and further afield, whilst helping to spread the word on important technological advances that can help to change lives. I am confident that joining the ABHI will help us to form more relationships, support many more ground-breaking companies, and tell more stories on the difference they can make."

About ABHI

ABHI is the UK's leading industry association for health technology (health tech). ABHI supports the health tech community to save and enhance lives. Members, including both multinationals and small and medium sized enterprises (SMEs), supply products from syringes and wound dressings to surgical robots and digitally enhanced technologies. We represent the industry to stakeholders, such as the government, NHS and regulators. Health tech plays a key role in supporting delivery of healthcare and is a significant contributor to the UK's economic growth. Health tech is the largest employer in the broader life sciences sector, employing 145,700 people in 4,300 companies, with a combined turnover of £30bn. The industry has enjoyed growth of around 5% in recent years. ABHI’s 400 members account for approximately 80% of the sector by value.

About Highland Marketing

Highland Marketing is a specialist marketing, communications, market access and consultancy agency, focusing on the health tech and med-tech industries. We offer an integrated range of services covering all elements of the marketing mix which help organisations achieve their goals by ensuring their messages are heard, understood, and acted upon by their chosen audiences. Our highly experienced and well-connected team has deep knowledge of health and care technology, strong contacts in the industry, and is well-versed in delivering effective campaigns and content. We support clients across the NHS and EMEA healthcare markets and work with clients looking to expand from the UK into international markets, and with overseas companies looking to enter the UK market.

Most Popular Now

AI Predictions for Colorectal Cancer: On…

Colorectal cancer (CRC) ranks second in leading causes of cancer-related deaths globally, according to the WHO. For the first time, researchers from Helmholtz Munich and the University of Technology Dresden...

Combining AI Models Improves Breast Canc…

Combining artificial intelligence (AI) systems for short- and long-term breast cancer risk results in an improved cancer risk assessment, according to a study published in Radiology, a journal of the...

ChatGPT Shows 'Impressive' Acc…

A new study led by investigators from Mass General Brigham has found that ChatGPT was about 72 percent accurate in overall clinical decision making, from coming up with possible diagnoses...

Healthcare Chatbot: Expand Support with …

The Danish eHealth platform, sundhed.dk, has faced a substantial surge in requests from Danish citizens and has swiftly expanded its support and effectively adapt to the ongoing changes in queries due...

WiFi SPARK's Healthcare Business Re…

Leading WiFi provider WiFi SPARK is rebranding its healthcare arm as SPARK Technology Services Limited. The new identity marks the completion of the integration of the former Hospedia bedside unit...

ChatGPT is Debunking Myths on Social Med…

ChatGPT could help to increase vaccine uptake by debunking myths around jab safety, say the authors of a study published in the peer-reviewed journal Human Vaccines and Immunotherapeutics. The researchers asked...

Online AI-Based Test for Parkinson'…

An artificial intelligence (AI) tool developed by researchers at the University of Rochester can help people with Parkinson's disease remotely assess the severity of their symptoms within minutes. A study...

AI Performs Comparably to Human Readers …

Using a standardized assessment, researchers in the UK compared the performance of a commercially available artificial intelligence (AI) algorithm with human readers of screening mammograms. Results of their findings were...

Siemens Healthineers Expands Production …

Siemens Healthineers is expanding its site in Rudolstadt, Germany. By mid 2024, a new manufacturing building will be built on the site. The new manufacturing plant will produce electron accelerators...

More Cases of Breast Cancer Detected wit…

One radiologist supported by AI detected more cases of breast cancer in screening mammography than two radiologists working together, reports the ScreenTrustCAD study from Karolinska Institutet in The Lancet Digital...

MEDICA 2023 + COMPAMED 2023: "Where…

13 - 16 November 2023, Düsseldorf, Germany. The medical technology market is in worldwide motion and the signs ahead of MEDICA 2023 and COMPAMED 2023 in Düsseldorf as the internationally leading...

Smartphone Technology Expected to Advanc…

Since the 1980s, we have known that neurological soft signs (NSS) can distinguish people with schizophrenia from psychiatrically healthy individuals. NSS are subtle neurological impairments that principally manifest as decreased...