Institute of Healthcare Management and Academy of Fabulous Stuff Appoint Highland Marketing as Strategic Comms Partner

Highland MarketingThe Institute of Healthcare Management and the Academy of Fabulous Stuff have appointed Highland Marketing as an exclusive strategic communications partner, the organisations have announced.

Highland Marketing, which is known for generating media coverage for how technology is creating positive impact in healthcare, will now help to raise awareness of important events, services and channels provided by the IHM and the academy - channels that are dedicated to sharing excellence and positive change in the NHS and social care.

This includes Fab Change Day, an annual celebration of change and innovation in the NHS, taking place virtually this year on 21st October - with keynote speakers including NHS chief executive Sir Simon Stevens.

Highland will also support prominent outlets including Roy Lilley's HealthChat - a series of live interviews with senior influencers in healthcare. The HealthChat line-up has included Matt Hancock and Jeremy Hunt.

And with regular regional meetings, conferences and webinars organised by the IHM, Highland will extend involvement opportunities to the wide range of health technology companies it supports in the UK and internationally.

The strategic partnership between the organisations will run for an initial three years.

Roy Lilley, health policy analyst and commentator, director of the Institute of Healthcare Management and a founder of the Academy of Fabulous Stuff, said: "Good things, ideas, innovations and concepts are the backbone of the NHS. The work we do through the Institute of Healthcare Management and the Academy of Fabulous Stuff is all about sharing this good stuff and supporting individuals to help make services better and more efficient.

"I look forward to our new partnership with Highland Marketing, a communications agency which has a parallel vision for sharing good stories in healthcare."

Jon Wilks, chief executive of the Institute of Healthcare Management, said: "This new partnership is an opportunity to accelerate the reach of our services that are ultimately there to serve the people managing and delivering services in NHS and social care. Highland Marketing has a strong reputation in healthcare, and I look forward to doing great things with its team."

Mark Venables, chief executive officer at Highland Marketing, said: "Everyone involved in this partnership is dedicated to a simple idea: spreading innovation and excellence in health and care.

"Work has already begun to promote the channels provided our new partners, and we look forward to partnering with the IHM and the Academy of Fabulous Stuff to strengthen and expand our offering to our clients throughout the health tech space."

About the Institute of Healthcare Management

The IHM is a leading independent membership organisation for managers and leaders commissioning, delivering and supporting health and care in the UK and across the world, supporting personal and professional development and driving change to improve health and well-being for all through quality management. It supports managers by helping them to understand, develop, share and celebrate good practice.

About the Academy of Fabulous Stuff

The Academy of Fabulous Stuff is a social movement for sharing health and social care ideas, services and solutions that work.

About Highland Marketing

Highland Marketing is an integrated communications, PR and marketing consultancy with an unrivalled reputation for supporting UK and international health tech organisations. Highland Marketing is dedicated to supporting the diffusion and adoption of innovation across health and social care, and over nearly 20 years has built a reputation for being the go-to agency for vendors and their customers. Highland Marketing is expert in market strategy planning, research, branding, messaging, content marketing, PR, social media and scales acceleration.

Most Popular Now

Smartphone Photos can be Used to Detect …

A picture of a person's inner eyelid taken with a standard smartphone camera can be used to screen for anemia, according to a new study published this week in the...

Exscientia Accelerates COVID-19 Drug Dis…

Exscientia has received a grant from the Bill & Melinda Gates Foundation and Gates Philanthropy Partners, as part of the COVID-19 Therapeutics Accelerator. This is to expedite the optimisation of...

Collaboration Between AbbVie, Biogen an…

The access to the world's largest browsable resource linking rare protein-coding genetic variants to human health and disease was launched through a genetic exome sequence analysis collaboration between AbbVie (NYSE:...

It's Going to be Quite a Handover…

Health and social care secretary Matt Hancock has been abruptly replaced by Sajid Javid. The Highland Marketing advisory board consider the huge agenda he is now facing, and what it...

Philips and Cognizant Collaborate to Int…

Royal Philips (NYSE: PHG, AEX: PHIA), a global leader in health technology, and Cognizant (Nasdaq: CTSH), a world-leading professional services firm, announced a new collaboration to develop end-to-end digital health...

Philips Accelerates Stroke Diagnosis and…

Royal Philips (NYSE: PHG, AEX: PHIA), a global leader in health technology, announced a strategic partnership agreement with NICO.LAB, a MedTech stroke care company. Together with the recently expanded stroke...

Fujitsu Announces Support of AWS for Hea…

Fujitsu in the UK has announced its support of the AWS for Health initiative from Amazon Web Services (AWS) by bringing Epic in the Cloud to NHS trusts and UK...

Ethics and Governance of Artificial Inte…

Artificial Intelligence (AI) refers to the ability of algorithms encoded in technology to learn from data so that they can perform automated tasks without every step in the process having...

Open Call HORIZON-HLTH-2021-TOOL-06-01: …

This topic aims at supporting activities that are enabling or contributing to one or several expected impacts of destination 5 "Unlocking the full potential of new tools, technologies and digital...

New High-Tech Portal Launched to Speed H…

Researchers at the University of Maryland School of Medicine (UMSOM) launched a new online tool that could more quickly advance medical discoveries to reverse progressive hearing loss. The tool enables...

Artificial Intelligence Models to Analyz…

Artificial intelligence tools and deep learning models are a powerful tool in cancer treatment. They can be used to analyze digital images of tumor biopsy samples, helping physicians quickly classify...

Policy, Progress, Pace: Is the NHS Final…

Opinion Article by Lynette Ousby, UK Managing Director, Alcidion. There is a new energy emerging that might shake up the health tech market, and long-embedded challenges around siloed data and technologies. Political...