To lead and drive Digital, Social and eCommerce initiatives, delivering ROI and competitive advantage and differentiation in line with Abbott's business and customer engagement strategies.

Core Job Responsibilities

• Lead digital marketing teams, regions and affiliates with best in class and effective technology solutions.
• Ensure the digital program design allows ease of access, SEO, navigation and usability and most importantly engagement.
• Ensure all digital technology and systems are fully monitored, continuously improved KPIs, usability and are secure from hacking and meet legal, medical, and regulatory and brand requirements.
• Apply advanced digital technology to support multichannel communication programs and added value communication strategies
• Evaluate, monitor and produce reports including KPIs for CRM (and email marketing) strategies.
• Ensure the systems can support data selection required.
• Ensure ROI is facilitated through digital technology.
• Improve ROI and customer lifetime value across all campaigns.
• Work closely with customer experience and insight manager to ensure customer insights are used to shape digital technology design and activation.
• Support the marketing TAs in developing digital assets as part of the multichannel and marketing plan, in collaboration with the digital manager.
• Implement the Digital Review Board (DRB) process, lead the DRB and consolidate the governance to ensure that local and global digital assets are fully compliant and meet high quality standards.
• Ensure the mapping of customer journeys, conduct UX tests and apply to the design of digital assets to achieve optimal user experience
• Liaise closely with other departments and engage stakeholders to ensure the customer centric approach and tools are fully embedded across all integrated digital assets, and ensure ROI is demonstrated.
• Ensure maximum use of personalization to deliver relevant messages via the digital channels to the right target at the right time.
• Plan and manage engagement strategies to support lead nurturing, conversion, retention
• Collaborate with Digital Manager, Marketing EM and local digital managers to interpret and leverage data to ensure optimal performance of content and campaign results.
• Define and drive set of customer centric marketing deliverables (toolkits, guidelines, and best practices) to help business to leverage their capabilities.

Minimum Education

• Professional Diploma in Digital, Marketing, IS/IT
• Economics/business university degree (masters equivalent) or scientific degree with strong business acumen preferred but not essential if proven experience matches.

Minimum Experience/Training Required

• Proactive and can-do and assertive attitude is a must with proven track record of driving digital within a business.
• 3-5 years of international experience in Digital / eCommerce (company or consultancy),
• Strong capability and understanding of digital technologies (Web, mobile, social, eCommerce, Internet of Things, CRM, Call Center, Augmented reality, Virtual reality, Artificial Intelligence, etc)
• Continuously getting up to date with the digital innovations
• Experience in the healthcare and pharma and emerging markets as a plus
• Highly analytical, excellent communication skills
• Experienced in project management, high level business English
• Team player, innovative, proactive, solution oriented, customer focused, business acumen
• Language requirement: Fluency in English, additional languages are a plus

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About Abbott
Abbott is a global healthcare company devoted to improving life through the development of products and technologies that span the breadth of healthcare. With a portfolio of leading, science-based offerings in diagnostics, medical devices, nutritionals and branded generic pharmaceuticals, Abbott serves people in more than 150 countries and employs approximately 99,000 people.